category drivers

Danish translation: sektorkilde

13:31 Feb 5, 2013
English to Danish translations [PRO]
Marketing - Business/Commerce (general)
English term or phrase: category drivers
Teksten er forord til en brochure om et indretningsprodukt og kontekst lyder: ...we developed a brand positioning framework that is based on category drivers and trends...

Er der nogen, der har et bud på det gængse marketingudtyk for category drivers?
Annelise Bentzen
Danish translation:sektorkilde
Explanation:
Well, if we are going to translate made up terms, we might as well make up terms while we are at it. It is all marketing fluff.
Selected response from:

Peter Smedskjaer-Stenland
Faroe Islands
Local time: 15:38
Grading comment
Good suggestion, thanks! I know it's marketing fluff, it just sounds so much better in English!
3 KudoZ points were awarded for this answer



Summary of answers provided
3sektorkilde
Peter Smedskjaer-Stenland


  

Answers


1 day 2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
sektorkilde


Explanation:
Well, if we are going to translate made up terms, we might as well make up terms while we are at it. It is all marketing fluff.

Peter Smedskjaer-Stenland
Faroe Islands
Local time: 15:38
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 3
Grading comment
Good suggestion, thanks! I know it's marketing fluff, it just sounds so much better in English!
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