GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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17:07 Jun 12, 2016 |
English to Croatian translations [PRO] Law/Patents - Patents / innovation/design | |||||||
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| Selected response from: LogosART Croatia Local time: 07:58 | ||||||
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Summary of answers provided | ||||
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4 +1 | Inovacija svrha (kupnje i uporabe) |
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innovation of meanings Inovacija svrha (kupnje i uporabe) Explanation: Inovacija svrha (kupnje i uporabe) Innovation of meaning is defined as a change in the “purpose” for people to buy and use products. It’s not necessarily associated to an improvement in performance, but, rather, by a change of performance and the creation of a new reason for people to use things. Meanings are concerned with the “why” of use, not the “how”. It is about making sense of an experience of use. CONCLUSIONS In this article we have explored the value of innovation of meaning, i.e. the change on the reason why people buy and use products. http://www.ipr.mdh.se/pdf_publications/2561.pdf SOURCE: WHEN MEANING DRIVES INNOVATION - A STUDY OF INNOVATION DYNAMICS IN THE ROBOTIC INDUSTRY 5. Suprotnosti formalne i neformalne organizacije Specifični sociološki problem upravljanja organizacijom je rješenje suprotnosti »formalne« i »neformalne« organizacije, kao organizacijske šizofrenije. Taj problem vuće korijenje iz vremena kada su svrhe kao nepromjenljive istine prenošene iz generacije u generaciju neprekinutom tradicijom (Luhmann, 1981). Vrijednost kontinuiteta svrhe bila je daleko nadmoćnija od vrijednosti inovacije svrhe. SOURCE: Izvorni znanstveni rad Primljeno: 15. svibnja 1992. Sociologija, organizacija i upravljanje organizacijom Ekonomski institut, Zagreb Autor: Božo Jušić |
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