buzzword

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08:54 Feb 3, 2011
English to Croatian translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Marketing / Market Research
English term or phrase: buzzword
Definition from The Free Online Dictionary:
n. 1. A word or phrase connected with a specialized field or group that usually sounds important or technical and is used primarily to impress laypersons: "'Sensitivity' is the buzzword in the beauty industry this fall" (ADWEEK). 2. A stylish or trendy word or phrase.

Example sentence(s):
  • Online auction emerges as new buzzword for art The Economic Times of India
  • HIT - it's the new buzzword in medicine Daily Press.com
  • Multicultural literature is the new buzzword in town and authors Jennifer Cervantes, Christina Gonzalez, and Guadalupe Garcia McCall have some great tips on how to do it right! Ingrid's Notes
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RominaZ
RominaZ
Argentina


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Summary of translations provided
5pomodna riječ
Martina Pokupec (X)
5poštapalica
Martina Pokupec (X)
4popularna fraza
Elio Verbanac
3"glavna žvaka"
Branko Bojanin


Discussion entries: 1





  

Translations offered


3 days 23 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
"glavna žvaka"


Definition from own experience or research:
Riječ ili sintagma koja se, u određenom vremenskom periodu, najfrekventnije spominje u određenom kontekstu; ne nužno točna i istinita, ali svakako moderna tj. pseudo-moderna, snobovska, politikantska i/ili propagandna, korištena u cilju privlačenja pažnje, poticanja na što ili želje za pripadanjem kontekstu u kojem se upotrebljava.

Example sentence(s):
  • "Tito je nudio promjene, slogu, jedinstvo i novu podjelu zemlje i bogatstva. To je bila njegova glavna žvaka." - ... 
Branko Bojanin
Ireland
Local time: 06:08
Native speaker of: Native in SerbianSerbian, Native in CroatianCroatian
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11 days   confidence: Answerer confidence 5/5
pomodna riječ


Definition from Dictionary of Croatian language by Anić:
Pomodna riječ je riječ ili izraz "koji je u posljednjoj trenutnoj modi, koji je neko vrijeme u modi".

Example sentence(s):
  • <i>Trening je već duže vrijeme <b>pomodna riječ</b> u poslovnim krugovima</i> - Google  
  • <i>Globalizacija nije samo krilatica, moderni slogan, <b>pomodna riječ</b>, nego označava »znak našeg vremena«.</i> - Google  
  • <i>Usput sada, <b>pomodna riječ</b>, u HR "clusterizacija" je pojam koji je pred četrdestak godina spasio Italiju i Francusku.</i> - Google  

Explanation:
Drugo značenje: poštapalica
Martina Pokupec (X)
Croatia
Local time: 07:08
Native speaker of: Croatian
PRO pts in category: 12
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11 days   confidence: Answerer confidence 5/5
poštapalica


Definition from Dictionary of Croatian language by Anić:
Poštapalica je "riječ kojom se netko služi u govoru bez potrebe, tipa "ovaj", "pa" i sl."

Example sentence(s):
  • <i>"Whatever najiritantnija <b>poštapalica</b> po američkoj anketi.</i> - Google  
  • <i>10 naj hrvatskih <b>poštapalica.</b></i> - Google  
  • <i>Damon počne inzistirati da <b>poštapalica</b> Andyjeva bivšeg šefa, "Are you 'avin' a laugh?" postane <b>poštapalica</b> u seriji</i> - Wikipedija  

Explanation:
Drugo značenje: pomodna riječ
Martina Pokupec (X)
Croatia
Local time: 07:08
Native speaker of: Croatian
PRO pts in category: 12
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615 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
popularna fraza


Definition from own experience or research:
'Celebrity' i 'event' popularne su fraze kod hrvatskog žutog tiska.

Example sentence(s):
  • 'Celebrity' i 'event' popularne su fraze kod hrvatskog žutog tiska. - own research 
Elio Verbanac
Croatia
Native speaker of: Native in CroatianCroatian, Native in Serbo-CroatSerbo-Croat
PRO pts in category: 12
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