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13:57 Mar 12, 2010
English to Croatian translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Internet, e-Commerce, Marketing / Market Research
English term or phrase: banner ad
Definition from Avallo Inc.:
A (most often graphic) advertisement placed on a web page, which acts as a hyperlink to an advertiser's web site.

Example sentence(s):
  • Banner ads were initially judged primarily on the basis of click-through rate (CTR). In the early days of the Web, click-through rates were generally much higher than they are now, perhaps due to the novelty factor. Crucial Marketing
  • Now you can promote your website with high-quality banner ads that rival those used by major corporations - without the expense or hassle.
  • Banner ads are usually relatively simple pieces of HTML code, but their presence on the Web and their importance in Internet-based business is immense. HowStuffWorks, Inc.
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Summary of translations provided
Biserka Tomljenović


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260 days   confidence: Answerer confidence 5/5

Definition from Economic Faculty of Osijek, Croatia:
Banneri su najjednostavniji i najčešći oblik oglašavanja na Internetu. Riječ je o statičnim ili animiranim slikama formata 468x60 piksela koji prezentiraju ponudu poduzeća pa klikom na banner korisnik odlazi na web stranicu poduzeća.

Example sentence(s):
  • Banneri su najrašireniji oblik oglašavanja na internetu. Oni služe kao atraktivni promidžbeni oglasi čija je svrha da zainteresiraju posjetitelje na web stranicama i posluže kao linkovi prema vašim web stranicama. Banner je animirana reklama, a klik na isti vodi na vašu internet stranicu. Banner je oglasni prostor koji je sastavni dio neke web stranice, unutar kojega oglašivač može objaviti bilo koji sadržaj koji se inače može objaviti na internetu. Bannere je moguće prikazivati ciljano, prema brojnim kriterijima. - Startprogram  

Banner has no equivalent in Croatian language, accepted and in wider use by providers of internet marketing services. There is a term ("zastavica") that can be found in very rare cases and it is a literal translation of the word banner in its meaning of flag. But, providers and users of services recognise and use the word banner pronouncing it b˄n'er.
Biserka Tomljenović
Local time: 18:35
Native speaker of: Croatian
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