Above the Fold ad

20:07 Jul 13, 2009
English to Croatian translations [PRO]
Tech/Engineering - Advertising / Public Relations / web site
English term or phrase: Above the Fold ad
To je oglas u top području web stranice - prikazano u prvom screenu. the fold in advertising refers to the top area of a Web page that site visitors see without having to scroll down.
LoonaX
Local time: 16:52


Summary of answers provided
3 +1oglas iznad prijeloma
Milan Djukić
Summary of reference entries provided
zaglavlje
Svjetlana Nevescanin
Milan Djukić

  

Answers


1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
above the fold ad
oglas iznad prijeloma


Explanation:
Važno je da AdSense jedinicama dodijelite opisne i lako pamtljive nazive kako biste ih lako prepoznali u slučaju ako ih naknadno poželite ažurirati. Preporučujemo sljedeće sporazume o nazivima oglasnih jedinica: lokacija_sekcije_mojeweblokacije_ATF_veličina. (ATF je skraćeno za "iznad prijeloma".) Na primjer: desno_nogomet_sportskipregled_ATF_250x250W.
ATF=above the fold

http://adsense.google.com/support/bin/answer.py?hl=hr&answer...


Milan Djukić
Serbia
Local time: 16:52
Native speaker of: Serbian
PRO pts in category: 8

Peer comments on this answer (and responses from the answerer)
agree  Mira Stepanovic
14 days
  -> Hvala, Miro!
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The asker has declined this answer




Reference comments


14 mins
Reference: zaglavlje

Reference information:
nešto kao zaglavlje stranici - prijedlog

Svjetlana Nevescanin
Croatia
Native speaker of: Croatian
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1 hr peer agreement (net): +1
Reference

Reference information:
above the fold
Definition
The section of a Web page that is visible without scrolling.

Information
The fold varies depending on the resolution settings on a visitor's monitor. At lower settings (i.e. 640x480) the fold is relatively high on the page. At higher settings (i.e. 1280x1024) the fold extends much further down the page. Decisions concerning what goes above or below the fold are often made based on a minimum targeted resolution.

Advertisers often look favorably at placements that are high on the page, assuming that their ads will be viewed and clicked more often. Some banner exchanges are even more direct, only swapping above-the-fold impressions for other above-the-fold impressions.

If a banner ad is placed above the structure containing the main content, then the ad can be viewed before the main content loads. When a banner is allowed to pre-load, being above the fold may be favorable in terms of generating awareness.

However, if a banner ad is being served from an overworked ad server, the image may not render before the visitor scrolls down the page. In this case being above the fold may be unfavorable.

Milan Djukić
Serbia
Native speaker of: Serbian
PRO pts in category: 8

Peer comments on this reference comment (and responses from the reference poster)
agree  zoe1: Mikro knjiga - kompjuterski rečnik
9 hrs
  -> Hvala Vam!
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