gondola head

Chinese translation: 货架端头

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:gondola head
Chinese translation:货架端头
Entered by: clairejie

14:30 Oct 15, 2011
English to Chinese translations [PRO]
Marketing - Retail
English term or phrase: gondola head
关于商品在超市中的陈列位置,有冷冻区,收银区,平视区等,gondola head指什么呢?
clairejie
France
Local time: 04:31
货架端头
Explanation:
gondola 是超市用的标准货架, 通常在每个货架端头有一排短的货架,朝向主要通道(非货架之间通道),如果有打折,促销,就会放在这个显眼的位置,不用走入货架就可以看见。
参考以下图片,是头上那排短的货架.
Selected response from:

GY Ren
United Kingdom
Local time: 03:31
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4 KudoZ points were awarded for this answer



Summary of answers provided
5货架端头
GY Ren
4端架、堆头
wqing
3背板式货架/标准货架
Ivan Niu


  

Answers


49 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
背板式货架/标准货架


Explanation:
Gondola 是指超市的一种很常见货架:
http://www.gondella.com/en/sample-compositions/special-compo...
译法有:背板式货架,背板货架,安神式货架,Gondola 式货架,货架。
http://www.jryr.cn/Product/Product_Browse.aspx?Type=Product_...
沃尔玛的一份资料将其译为标准货架
http://www.linkshop.com.cn/club/archives/2011/412620.shtml
其实我建议没有区分货架的语境下,可以直接翻译为"货架"。
至于这个head,能否提供更多的context

Ivan Niu
China
Local time: 10:31
Works in field
Native speaker of: Native in ChineseChinese
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53 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
端架、堆头


Explanation:
商店货架两头的货架,用来陈列新产品、利润高、回转率高的商品,属于营销手段。(gondola是威尼斯常见的单橹平底凤尾船。)

什么叫货架的堆头?什么叫货架的端架?
一般讲货架的堆头(即端架),就是常用的超市货架中两面可以选货的货架(即双面超市货架),用于此排货架的两端,和此排货架垂直的那组货架即为端架(或堆头也叫挡头),有圆弧形也有方形的……
http://www.huojiachang.com/huojia/032301.htm




    Reference: http://www.chaoshi168.com/source/shownews.asp?newsid=2421
    Reference: http://detail.china.alibaba.com/buyer/offerdetail/82302285.h...
wqing
France
Local time: 04:31
Native speaker of: Native in ChineseChinese, Native in FrenchFrench
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5 hrs   confidence: Answerer confidence 5/5
货架端头


Explanation:
gondola 是超市用的标准货架, 通常在每个货架端头有一排短的货架,朝向主要通道(非货架之间通道),如果有打折,促销,就会放在这个显眼的位置,不用走入货架就可以看见。
参考以下图片,是头上那排短的货架.


    Reference: http://www.gd-wholesale.com/chinaproduct/mf7d/av370to1bv/sup...
GY Ren
United Kingdom
Local time: 03:31
Native speaker of: Native in ChineseChinese, Native in EnglishEnglish
PRO pts in category: 4
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