execution

Chinese translation: 品牌执行

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase: brand execution
Chinese translation:品牌执行
Entered by: karcsy

03:19 Jul 5, 2012
English to Chinese translations [PRO]
Tech/Engineering - Printing & Publishing
English term or phrase: execution
Also please feel free to share any case studies and images of any successful brand campaigns or execution.
Dylan Beck
China
Local time: 14:05
品牌执行
Explanation:
brand campaigns or (brand) execution = 品牌推广或执行

凯普福乐(Kapfferer)在他的《战略品牌管理》一书中提出了品牌金字塔。并经由其他学者加以完善。品牌金字塔将品牌构成分为四个层面,分别是品牌根基(Brand root)、品牌定位 (Brand position)、品牌主旨(Brand Theme)和品牌执行(Brand execution)。
http://wiki.mbalib.com/wiki/品牌识别系统

今年的課程規劃就參考去年的學員意見作基礎重新設計,著重在探討品牌執行(Brand Execution)的問題,透過品牌診斷(Brand Diagnosis)的設計,讓參與的學員了解如何完整且全面看待品牌執行的議題。
http://www.aspireacademy.com/event_001.aspx?pid=P_00000004
Selected response from:

karcsy
Local time: 14:05
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +1品牌执行
karcsy


  

Answers


1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
品牌执行


Explanation:
brand campaigns or (brand) execution = 品牌推广或执行

凯普福乐(Kapfferer)在他的《战略品牌管理》一书中提出了品牌金字塔。并经由其他学者加以完善。品牌金字塔将品牌构成分为四个层面,分别是品牌根基(Brand root)、品牌定位 (Brand position)、品牌主旨(Brand Theme)和品牌执行(Brand execution)。
http://wiki.mbalib.com/wiki/品牌识别系统

今年的課程規劃就參考去年的學員意見作基礎重新設計,著重在探討品牌執行(Brand Execution)的問題,透過品牌診斷(Brand Diagnosis)的設計,讓參與的學員了解如何完整且全面看待品牌執行的議題。
http://www.aspireacademy.com/event_001.aspx?pid=P_00000004

karcsy
Local time: 14:05
Native speaker of: Native in ChineseChinese
PRO pts in category: 32

Peer comments on this answer (and responses from the answerer)
agree  Neyle
9 hrs
  -> 感恩!
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