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dayparting

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21:05 Mar 22, 2020
English to Chinese translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, Internet, e-Commerce, Marketing / Market Research
English term or phrase: dayparting
Definition from WordStream:
Dayparting is a pay-per-click (PPC) advertising tactic by which you schedule ads for certain times of day or certain days of the week in order to more effectively target audiences. For example, if you’re advertising your store to local prospects, you can use dayparting to ensure that your ads only show when your store is open.

Example sentence(s):
  • For this brand, we were running Facebook Ad campaigns and Google AdWords campaigns. I utilized dayparting only on Facebook Ads, knowing that the marketers would most likely to pay attention to our ad during work hours and not in their personal hours. Disruptive Advertising
  • While dayparting is an extremely useful tool for boosting performance, it’s critical that you employ your ad scheduling strategy in a consistent manner with your campaign goals. PPC Hero
  • Dayparting is useful when you know that your ads will have a greater impact on certain days of the week or times of the day. AdRoll
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Summary of translations provided
4 +1分时段投放/分天投放
Wanglin (Maelys) Lin


  

Translations offered


  confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
分时段投放/分天投放


Definition from 百度营销中心:
竞价推广分时段投放：一般来说，一天中推广效果有三个高峰期，分别是：上午11点、下午3点和晚上9点。在这三个时间段，可以加大投放，最大限度的获取目标客户。周一至周日推广时间段：9:00 — 23:00；重点时段：9:00 — 12:00； 14:00 — 17:00； 20:00 — 23:00。至于一些特殊的产品，可根据客户需求进行设置。

Example sentence(s):
  • 前期需要全时段稳定展现才能合规上线，所以目前不能支持类似于搜索推广那样细粒度分时段的区分。但是我们目前支持分天投放，可以在阿拉丁后台设置。 - 百度营销中心-帮助中心  
  • 实际高级投放就是帮助我们锁定在你想投放的时段内，我们可以根据不同的时段设置不同的价格，有一个好的展现位置，利用时段出价比例增加重点时段的竞争力。这样可以帮助我们企业在该时段找到更多的目标客户，获得更多的转化。 - 百度营销中心-空中课堂  

Explanation:
没有在百度营销中心看到专门的定义，“Definition”内的内容更接近策略建议。根据WordStream上的解释，Dayparting包括了“分时段”和“分天”两个概念。
Wanglin (Maelys) Lin
China
Local time: 09:26
Native speaker of: Native in ChineseChinese
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Ruidong Chen
32 days
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