agency frameworks

23:03 Jan 22, 2013
This question was closed without grading. Reason: Other

English to Chinese translations [PRO]
Marketing - Marketing / Market Research / Marketing Myths
English term or phrase: agency frameworks
The marketing industry runs on heuristics, although nobody actually uses that term. Simple rules of thumb become axioms, which are then dressed up in a new, snappier shell and presented as insights. They are then recycled and reused.
They do, of course, contain grains of truth and so they resonate. They gain traction. Consensus builds around them and they propagate, under slightly different guises, through various {agency frameworks} and client marketing programs.



Local time: 03:53

Summary of answers provided
3 +1代理结构
Wen-zhe (Clyde) Ye

Discussion entries: 3



1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1


Wen-zhe (Clyde) Ye
New Zealand
Local time: 08:53
Works in field
Native speaker of: Native in ChineseChinese, Native in EnglishEnglish
PRO pts in category: 15
Notes to answerer
Asker: 谢谢!

Peer comments on this answer (and responses from the answerer)
agree  Joanna Chow
9 hrs
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1 day 5 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5


Local time: 03:53
Works in field
Native speaker of: Native in ChineseChinese
PRO pts in category: 8
Notes to answerer
Asker: 是这个意思。不过斟酌之后,我觉得译成“体系”比“框架”更妥当些。 不好意思,我之前close该帖子了。

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