00:55 Jun 22, 2020 |
English to Chinese translations [PRO] Bus/Financial - Business/Commerce (general) Additional field(s): Business/Commerce (general), Economics, Finance (general), Marketing / Market Research, Journalism | ||||||||||||
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| Glossary-building KudoZ Question posted on behalf of translation team:
This question is closed
Selected response from: Xuan GONG France Grading comment
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Summary of translations provided | ||||
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4 +3 | 蓝海战略 |
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蓝海战略 Definition from MBA智库百科: 蓝海战略(Blue Ocean Strategy)是由欧洲工商管理学院的W·钱·金(W. Chan Kim)和莫博涅(Mauborgne)提出的。 蓝海战略认为,聚焦于红海等于接受了商战的限制性因素,即在有限的土地上求胜,却否认了商业世界开创新市场的可能。运用蓝海战略,视线将超越竞争对手移向买方需求,跨越现有竞争边界,将不同市场的买方价值元素筛选并重新排序,从给定结构下的定位选择向改变市场结构本身转变。 Example sentence(s):
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