pulsing

For term searches and specialty glossaries, please try the new GBK glossaries

00:55 Oct 21, 2020

English to Chinese translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Marketing / Market Research

English term or phrase: pulsing

Definition from AAI:
The use of advertising in regular intervals, as opposed to seasonal patterns.

Example sentence(s):

Pulsing is best used for products that sell throughout the year but experience higher sales during certain periods (lemonade sells all year but more during the summer months, for example). Transformation Marketing
Pulsing-maintenance schedules ﬁnd applications when managers combine general advertising with speciﬁc communication goals, for example, to announce corporate name change or limited time promotional offers. ResearchGate
This fact not only justifie the prevalence of pulsing advertising in practice, but also reveals that the memory span could be the critical factor for the existence of pulsing (because managers afford to reduce or stop ad spending when consumers remember ads and past awareness lingers on). Prasad A. Naik

Glossary-building KudoZ

Question posted on behalf of translation team:

GBK marketing and advertising specialists

This question will remain open until an answer receives the required level of agreement from peers. Submission is still possible.

Summary of translations provided

4 +1

脉冲式广告

Carolyn Batay 蔡虹虹

Translations offered

4 hrs confidence:

peer agreement (net): +1

脉冲式广告

Definition from 智库百科:
脉冲式广告是指在整个广告期内，以低强度的连续广告为基础，加上周期性的加强广告。它是广告媒体策略之一，是连续广告策略和周期广告策略的一种结合形式。

Example sentence(s):

脉冲式广告的特点是：既能起到连续广告的作用，又有周期性的广告高潮。在运用脉冲式广告策略时，必须选择正确的广告媒体，使其大致和广告目标市场相同。 - 智库

Carolyn Batay 蔡虹虹
Philippines
Local time: 10:22
Native speaker of:

Chinese

Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:

ProZ.com term search

Search millions of term translations

pulsing

Translations offered

KudoZ™ translation help

Your current localization setting

Select a language

pulsing

Translations offered

KudoZ™ translation help

You have native languages that can be verified

Your current localization setting

Select a language