surge pricing

Bulgarian translation: пиково ценообразуване

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00:54 Sep 7, 2020

English to Bulgarian translations [PRO]
Bus/Financial - Economics
Additional field(s): Business/Commerce (general), Economics, Finance (general), Marketing / Market Research, Social Science, Sociology, Ethics, etc.

English term or phrase: surge pricing

Definition from TapRun.com:
A strategy that increases prices as demand increases and decreases prices as demand shrinks. Energy companies often use this strategy, as the cost of electricity will vary over the course of a day.

Example sentence(s):

Apart from the cab industry and the food delivery industry there are other industries which are naturally suited to applying surge pricing in order to alter consumer and service provider behavior. Medium
Concerts and sporting events are obvious candidates for surge pricing because they involve large groups of people trying to leave the same place at the same time, which could easily overwhelm the supply of available drivers. But there are also examples of more geographically diffuse surge pricing events, often coinciding with holidays or inclement weather. Todd W. Schneider
In fact, surge pricing effectively makes the peak period more attractive for that subset, as there is likely to be less congestion when price-sensitive shoppers shift to off-peak periods. Anderson School of Management

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Question posted on behalf of translation team:

GBK economics and finances specialists

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Bulgarian translation:пиково ценообразуване

Definition:
Пиковото ценообразуване, известно още като "динамично ценообразуване" (dynamic pricing), е стратегия, при която търговските предприятия предлагат гъвкави цени на стоките и услугите си в зависимост от моментното търсене на пазара.

Selected response from:

Yavor Dimitrov
Bulgaria

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4 KudoZ points were awarded for this answer

Summary of translations provided

4 +2

пиково ценообразуване

Yavor Dimitrov

Discussion entries: 5

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peer agreement (net): +2

пиково ценообразуване

Definition from own experience or research:
Пиковото ценообразуване, известно още като "динамично ценообразуване" (dynamic pricing), е стратегия, при която търговските предприятия предлагат гъвкави цени на стоките и услугите си в зависимост от моментното търсене на пазара.

Example sentence(s):

В поста за Uber епизода ни (линк) споменахме за така нареченото “пиково ценообразуване” което компанията прилага в по натоварените моменти, за да стимулира повече шофьори да излязат на пътя. - TESTVANO.com
Как работи пиковото ценообразуване - Uber

Yavor Dimitrov
Bulgaria
Local time: 08:00
Native speaker of:

Bulgarian
PRO pts in category: 20

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Bulgarian translation: пиково ценообразуване

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