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15:54 Dec 27, 2019
English to Bulgarian translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Finance (general), Marketing / Market Research, Slang
English term or phrase: martech
Definition from
The term “martech” is a portmanteau combining the terms “marketing” and “technology.” As such, martech represents the intersection of marketing and technology in today's highly digital business world. Any type of technology that has a bearing on marketing operations can be called "martech" whether it is a part of an analysis platform, a device-facing benchmark tool, or any other type of digital or high-tech resource.

Example sentence(s):
  • By creating a MarTech Stack (a collection and categorization of Marketing Technology products that are used) companies are able to see how integrated all of their platforms and systems are and how enhanced the customer experience can become when everything begins to communicate. ClickRain
  • Martech is a marketing enabler that should be used with caution and care. ConstructDigital
  • But not fully embracing martech because it appears complex is the equivalent of Blockbuster not embracing online video because it seemed too "niche" MartechAllience
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Summary of translations provided
3 +1мартех
Yavor Dimitrov
3маркетингови технологии
Emilia Balke


Translations offered

29 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1

Definition from own experience or research:
Ново направление в маркетинга, чието наименование е комбинация от началните три букви на думите "маркетинг" и "технологии".

Най-общото определение на този нов термин е: технологии, използвани в маркетинга.

Example sentence(s):
  • Не се откриват примери на български за този термин. - Няма 
Yavor Dimitrov
Local time: 19:16
Native speaker of: Native in BulgarianBulgarian
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  invguy: Съвсем логично, по аналогия с „финтех“ – термин, който вече е достатъчно утвърден.
8 hrs
  -> Благодаря! :)
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3 days 3 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
маркетингови технологии

Definition from own experience or research:
Технологии, използвани за целите на маркетинга.

Example sentence(s):
  • Използването на персонализация и модерни маркетингови технологии ви ... -  
Emilia Balke
United States
Local time: 09:16
Native speaker of: Native in BulgarianBulgarian, Native in EnglishEnglish
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