brand consideration

11:07 Oct 3, 2020

This question was closed without grading. Reason: No acceptable answer

English to Arabic translations [PRO]
Marketing - Marketing / Market Research

English term or phrase: brand consideration

Metrics such as preference, trust and brand consideration
simply reflect that the brand has grown in a previous period.

Samah Al Moghrabi

Summary of answers provided

5 +3

اختيار العلامة التجارية

Ali Abdulmaqsood

اعتبارات العلامة التجارية

Siba Helal (X)

استقطاب العلامة التجارية

Diya Takrouri

وزن / أهمية العلامة التجارية

Moodi

Answers

14 mins confidence:

اعتبارات العلامة التجارية

Explanation:
مقاييس مثل التفضيل والثقة واعتبارات العلامة التجارية
تعكس ببساطة نمو العلامة التجارية في فترة سابقة

Siba Helal (X)
Syria
Local time: 15:05
Native speaker of:

Arabic

Notes to answerer

Asker: Thank you, but I think this is a literal translation. It doesn't clarify the meaning.

The asker has declined this answer

21 mins confidence:

peer agreement (net): +3

اختيار العلامة التجارية

Explanation:
brand consideration (defined as the percentage of consumers who would consider your brand for a given purchase occasion).

https://www.bain.com/insights/the-biggest-contributor-to-brand-growth/#:~:text=Boosting%20penetration%20is%20difficult%20to,for%20a%20given%

Ali Abdulmaqsood
Egypt
Local time: 14:05
Works in field
Native speaker of:

Arabic
PRO pts in category: 13

Notes to answerer

Asker: Thanks. I think you are very close. But it still doesn't give the exact meaning. Maybe we need to use two words, maybe.

The asker has declined this answer

9 hrs confidence:

استقطاب العلامة التجارية

Explanation:
Brand consideration
Consumers do not purchase all brands they are aware of. They purchase some but may actively avoid others. So, consideration examines whether consumers would consider purchasing a brand they are aware of. Those who would consider purchasing a brand are measured as a subset of those aware of a brand. Here we see the hierarchical nature of the funnel in action; it is not possible to consider a brand you are not aware of. Consideration questions might ask “of the ten airline brands you are aware of, which would you consider using?”

https://www.marketingiq.co.uk/understanding-brand-awareness-consideration-and-preference/

Diya Takrouri
Türkiye
Local time: 15:05
Native speaker of:

Arabic
PRO pts in category: 4

Notes to answerer

Asker: Thanks, this is such a good explanation in English, but I don't think the meaning you gave in Arabic is a good match for the English one.

The asker has declined this answer

12 hrs confidence:

وزن / أهمية العلامة التجارية

Explanation:
... مقاييس مثل اختيار / تفضيل العلامة التجارية والثقة بها ووزنها / أهميتها / ثقلها في السوق

Moodi
Local time: 15:05
Native speaker of:

Arabic
PRO pts in category: 33

Notes to answerer

Asker: I don't think this is the right meaning of this term. Thanks anyway for your suggestions.

The asker has declined this answer

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