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house ads

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00:54 Jun 26, 2010
English to Albanian translations [PRO]
Marketing - Advertising / Public Relations
English term or phrase: house ads
Definition from AdGlossary:
A type of banner advertisement that a web site publisher runs in an ad space when no paying advertisement is available to fill the space. Typically filled with an advertisement promoting one of the web sites services, products or features.

Example sentence(s):
  • For one, the company will be serving almost no house ads, according to its president, Rick Boyce. Instead, it will roll out larger ad sizes -- similar to publishers including CNET, who are offering products that include only one, large-size advertising position per page. Adapt SEM
  • Some of these targeted banners were house ads, promotions for the newspaper. House ads were coded as banners. Teasers to "inside" content sometimes looked like banner ads. They were not coded. The CCJA online
  • The numbers they must face are not pretty. Clickthrough rates on banner ads are clearly less than stellar (generally found to be less than 0.5 percent on average), and a recent study by AdRelevance, a division of Media Metrix, found that nearly 20 percent of online advertising consists of self-promotional house ads. Internet World Magazine
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Summary of translations provided
4 +1reklama vetiake
Illyrian


  

Translations offered


13 days   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
reklama vetiake


Definition from Marketingterms.com:
Një reklamë që është e vendosur nga pronari i një faqeje internetike që reklamon prodhime vetiake të pronarit në një hapësirë të pazënë ose të parezervuar me reklamime nga reklamues të tjerë. Postimi është falas, dhe pronari nuk përfiton nga klikimet por nga reklamimi i produktit, mallit apo aplikimit.

Example sentence(s):
  • House ads are free ads that enable you to cross-promote your apps or sites in your own inventory using either unfilled ad requests or a fixed percentage of your ad requests. You do not receive payment for clicks on these ads. - AdMob.com  
Illyrian
United States
Local time: 13:53
Native speaker of: Native in AlbanianAlbanian

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Elvana Moore: Pajtohem me përcaktimin dhe termin - megjithatë shembujt jepen kryesisht në shqip.
4 days
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