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behavioral targeting

Albanian translation: targetimi sipas sjelljes

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:behavioral targeting
Albanian translation:targetimi sipas sjelljes

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09:01 Jan 26, 2010
English to Albanian translations [PRO]
Bus/Financial - Advertising / Public Relations
Additional field(s): Internet, e-Commerce, Marketing / Market Research
English term or phrase: behavioral targeting
Definition from Sprythink Inc.:
A technique used by online publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting uses information collected on an individual‘s web browsing behavior such as the pages they have visited or the searches they have made to select which advertisements to be displayed to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be influenced by them.

Example sentence(s):
  • Behavioral patterns can often reveal far more about an individual's wants and needs than simple demographics. Using AOL's behavioral targeting technology, you can identify the types of patterns that indicate potential customers, and deliver ads accordingly. AOL Inc.
  • Since the ad is generated by a consumer’s demonstrated interest, behavioral targeting provides stronger, more promising sales leads, allowing marketers to serve relevant ads anywhere within a network of websites. CBS Interactive Inc.
  • Behavioral targeting technologies work by anonymously monitoring and tracking the content read and sites visted by a designated unique user or IP as that user surfs the Internet. Search Engine Journal
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targetimi sipas sjelljes
Definition:
Targetimi sipas sjelljes është një teknikë e përdorur nga reklamuesit dhe publikuesit në internet për të rritur efikasitetin e fushatave të tyre të marketingut.
Selected response from:

Αlban SHPΑTΑ
United States
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4 KudoZ points were awarded for this answer



Summary of translations provided
5 +2targetimi sipas sjelljes
Αlban SHPΑTΑ


Discussion entries: 3





  

Translations offered


3 days 1 hr   confidence: Answerer confidence 5/5 peer agreement (net): +2
targetimi sipas sjelljes


Definition from own experience or research:
Targetimi sipas sjelljes është një teknikë e përdorur nga reklamuesit dhe publikuesit në internet për të rritur efikasitetin e fushatave të tyre të marketingut.

Example sentence(s):
  • Metodat me te perdorura per segmentimin e tregut jane: segmentimi gjeografik, ....segmentimi demografik, ....segmentimi psikografik, ....segmentimi sipas sjelljes (behavioral segmentation) (për fat të keq nuk munda të gjej referenca për targetimi sipas sjelljes, por shembulli për behavioural segmentation tregon përdorimin e "behavioral" në zhargonin e marketingut në shqip). - Best-Alb  
Αlban SHPΑTΑ
United States
Native speaker of: Native in AlbanianAlbanian
PRO pts in category: 12
Notes to answerer
RUSTEM MALAJ Just because it is used in the Albanian marketing circles and governmental institutions does not make it right. As translators we should strive to protect our language by using Albanian words when its possible, and not become a victim of wide spread of usage of foreign words, sometimes without even knowing their exact meaning.


Votes in favor of/against selecting this as the best translation of the term asked
No  RUSTEM MALAJ: behavioral--në këtë kontekst nuk nënkupton--sjellje por interesim, dhe në shqip fjala: targetim nuk ekziston. Më vjen shumë keq që ne si përkthyes në vend që të përdorim fjalët e bukura shqip zgjedhim rrugën më të lehtë të huazimit të fjalëve të huaja.
1 hr
  -> On the contrary, targetim is widely used in the Albanian marketing circles and governmental institutions. A quick search in google will show that http://www.google.com/#hl=en&source=hp&q="targetimi"&aq=f&aq...

Yes  Fabiana Papastefani-Pezzoni: Përpjekja për të ruajtur gjuhën dhe shkatërruar termin nuk i hyn në punë askujt. E dimë të gjithë që kur themi sjelljen këtu nuk e kemi fjalën tek të sjellurit bukur por "sjellja" në kuptimin e parapëlqimeve, interesave, blerjeve, tendencave të shijeve
6 hrs
  -> Faleminderit Fabiana

Yes  Juliana Cullafiq: Kam dy ditë që vras mendjen se cila fjalë shqipe përkon me "targeting", por as "Fjalori i shqipes së sotme" nuk arriti të më ndihmojë :)
1 day 18 mins
  -> Faleminderit Juliana :)

Yes  artalenz: Jam dakord me ju. Terma te ketilla edhe pse fatkeqesisht, perdoren rendom ne shqipen e sotme.
1 day 2 hrs
  -> Shumë faleminderit Arta, mirëserdhe në ProZ.com!
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