Uitdrukking "een nieuwe tak van sport"

English translation: a whole new ballgame

12:14 Aug 27, 2012
Dutch to English translations [Non-PRO]
Marketing - Computers (general) / Dutch expression
Dutch term or phrase: Uitdrukking "een nieuwe tak van sport"
How would you translate "een nieuwe tak van sport" into English using an equivalent expression?

Thanks for your help.

This is part of a website translation where a new market segment is being explored, but the expression used is more informal.
Nicole Coesel
Netherlands
Local time: 11:36
English translation:a whole new ballgame
Explanation:
misschien wel wat Amerikaans, ik weet niet voor welke variant vertaald moet worden
Selected response from:

Ronald van Riet
Local time: 11:36
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2a whole new ballgame
Ronald van Riet
3 +1a new line of activity
Barend van Zadelhoff
3a new branch of sports
Carmen Lawrence
3Our clients became interested in this (entirely) new game
Wiard Sterk
3(new) match-winning opportunity
freekfluweel


Discussion entries: 6





  

Answers


4 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
a new branch of sports


Explanation:
You can just use 'branch', as this is correct. (of course, a client may ask you why it is so literal :)

Carmen Lawrence
Greece
Local time: 12:36
Works in field
Native speaker of: Native in EnglishEnglish
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5 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
a whole new ballgame


Explanation:
misschien wel wat Amerikaans, ik weet niet voor welke variant vertaald moet worden

Ronald van Riet
Local time: 11:36
Specializes in field
Native speaker of: Native in DutchDutch, Native in EnglishEnglish
PRO pts in category: 4
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Kitty Brussaard
6 mins

neutral  writeaway: the context provided by asker shows that this particular expression doesn't work at all. a whole new ball game is used in very specific instances and rarely literally
44 mins

neutral  Lianne van de Ven: Leuke suggestie, maar eens met writeaway. "A whole new ballgame" betekent "een heel ander verhaal" en past niet in de context die (later) in de discussie is gegeven.
4 hrs

agree  Neil Cross: I was hovering between "neutral" and "agree"... I take on board what writeaway and Lianne have said, but I can so easily imagine a UK or US website saying something along the lines of “This venture is a whole new ballgame for us” (even if it's not).
1 day 9 hrs
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
Our clients became interested in this (entirely) new game


Explanation:
Niet helemaal zeker van de context, maar ik zou proberen het zo eenvoudig mogelijk te houden.

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Note added at 1 hr (2012-08-27 13:25:13 GMT)
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Or. "Our clients' interest was raised by this new game plan", als je aan de sport analogie wilt vasthouden. Zo niet, dan zou "direction" of "plan" of "approach" ook kunnen.

Wiard Sterk
United Kingdom
Local time: 10:36
Native speaker of: Native in DutchDutch, Native in EnglishEnglish

Peer comments on this answer (and responses from the answerer)
neutral  freekfluweel: certainly not "game plan", that would be: plan van aanpak
18 hrs
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
a new line of activity


Explanation:
might be an option

"een nieuw tak van sport" betekent, maar dat zul je wel weten, een nieuw soort activiteit

je kunt 'activity' vooraf laten gaan door 'commercial' bv. of wat er ook maar past in de context

Part of that growth has seen the company secure a new partnering contract with Morrisons. This represents progress in what is something of a *new line of activity"* for OP, when it begins work on the Manchester Working scheme for Manchester City Council.

http://www.housingexcellence.co.uk/features/already-successf...

Briquettes will be produced from softwood and hardwood of Meshchera.
For us it is *a new line of activity*, because there are no such productions on the territory of the Ryazan region. So we would like to understand the European sales market and to find reliable buyers.

http://www.woodbusinessportal.co.uk/en/messages.php?id_link=...

Barend van Zadelhoff
Netherlands
Local time: 11:36
Native speaker of: Native in DutchDutch
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  Josephine Isaacs (X): fits best in this sentence i.m.o.
1 day 10 hrs
  -> Thank you, Josephine. Perhaps not overly imaginative, but useful I think.
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1 day 20 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
(new) match-winning opportunity


Explanation:
"een nieuwe tak van sport" is mostly used in the world of Accountancy...

Our clients became interested in this (new) match-winning opportunity.

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Note added at 1 dag20 uren (2012-08-29 08:59:22 GMT)
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or when they make computer games:

(big) game-winning ;-)

freekfluweel
Netherlands
Local time: 11:36
Native speaker of: Native in DutchDutch
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