This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. Dutch to English
  3. Advertising / Public Relations

publieksreclame

English translation: Public Advertising

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Dutch term or phrase:publieksreclame
English translation:Public Advertising
Entered by: adremco

15:08 Aug 19, 2010
Dutch to English translations [PRO]
Medical - Advertising / Public Relations
Dutch term or phrase: publieksreclame
Tja. Public advertising. Maar je zou zeggen dat alle reclame publiek is, toch? Die Nederlandse term kan ik niets aan doen, maar ik vraag me een beetje af of "public advertising" niet dubbelop is. Pleonasme. Maar misschien weet ik niet genoeg van reclame.

Voorbeelden:

ublieksreclame voor receptgeneesmiddelen is in Nederland bij wet verboden. Publieksinformatie over ziekten en gezondheid is toegestaan. Wanneer niet (in)direct naar een geneesmiddel wordt verwezen, is het volgens de wet- en regelgeving in ieder geval informatie.

Door het opstellen of aanscherpen van interne procedures kunnen farmaceutische bedrijven er voor zorgen dat zij bij het geven van publieksvoorlichting geen publieksreclame maken voor receptgeneesmiddelen of geneesmiddelengebruik stimuleren

Deze laatste zin noopte mij tot deze vraag:

Zowel in de Geneesmiddelenwet als de zelfreguleringcode is publieksreclame voor receptgeneesmiddelen verboden. Informatie over ziekten en gezondheid is toegestaan.
adremco
Local time: 19:13
Public Advertising
Explanation:
What they mean here is that the companies can do promotions or advertise among professionals (doctors, pharmacists, etc.), probably through trade magazines and the like. They are not allowed to advertise to the public at large, however (tv, radio, print, etc, are not permitted).

--------------------------------------------------
Note added at 25 mins (2010-08-19 15:33:50 GMT)
--------------------------------------------------

Here are some refs:

Public advertising of Rx drugs — Disagreement with CVMA position

http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1481056/

Public advertising of prescription drugs: what will it mean for pharmacare?

http://www.healthcoalition.ca/FS4-2007.pdf
Selected response from:

Johan Venter
Czech Republic
Local time: 18:13
Grading comment
Ah, so that's the difference. Thanks for that one.
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +3Public Advertising
Johan Venter
4Direct-to-consumer advertising
dragolt


  

Answers


12 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
Direct-to-consumer advertising


Explanation:
vrij veel gebruikt i.v.m. prescription drugs


    Reference: http://www.ftc.gov/ogc/healthcare/calfeedtcjppm.pdf
dragolt
Native speaker of: Native in DutchDutch

Peer comments on this answer (and responses from the answerer)
neutral  Johan Venter: I am not convinced this is the same thing. Direct-to-consumer tells me that only the people that use or could use your product are targeted, which is not the intention here.
15 mins
  -> But it is .. it is forbidden by law to target the consumer, but not the clinic, doctor or vet.
Login to enter a peer comment (or grade)

6 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +3
Public Advertising


Explanation:
What they mean here is that the companies can do promotions or advertise among professionals (doctors, pharmacists, etc.), probably through trade magazines and the like. They are not allowed to advertise to the public at large, however (tv, radio, print, etc, are not permitted).

--------------------------------------------------
Note added at 25 mins (2010-08-19 15:33:50 GMT)
--------------------------------------------------

Here are some refs:

Public advertising of Rx drugs — Disagreement with CVMA position

http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1481056/

Public advertising of prescription drugs: what will it mean for pharmacare?

http://www.healthcoalition.ca/FS4-2007.pdf

Johan Venter
Czech Republic
Local time: 18:13
Works in field
Native speaker of: English
PRO pts in category: 4
Grading comment
Ah, so that's the difference. Thanks for that one.

Peer comments on this answer (and responses from the answerer)
agree  Barend van Zadelhoff: I believe the sentence itself makes it clear that "public" NEEDS to be used as "publieksreclame" is used to differentiate between public and non public, but this is what you said in other words? They DO market their stuff among professionals
8 hrs
  -> Exactly, thank you.
agree  Tina Vonhof (X): I would prefer 'advertising to the general public' but it basically the same thing.
10 hrs
  -> Thank you
agree  Kitty Brussaard: Well explained :-)
7 days
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search