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ledeord

English translation: catchword, keyword

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Danish term or phrase:ledeord
English translation:catchword, keyword
Entered by: Christine Andersen

20:39 Apr 26, 2011
Danish to English translations [PRO]
Marketing - Marketing / Market Research
Danish term or phrase: ledeord
In a branding report.
David Rumsey
Canada
Local time: 23:59
Catchword
Explanation:
Catchword
The Concise Oxford defines it as follows:

catchword
n noun
1 a popular word or phrase encapsulating a particular concept.

These should be chosen carefully for branding.
Alternatively, you might prefer ´keywords´

-- the concept behind the brand, the message you are trying to put across...
Selected response from:

Christine Andersen
Denmark
Local time: 08:59
Grading comment
Client chose "Guide word", which was meant to provide guidance for employees, as opposed to "catching" customers.
2 KudoZ points were awarded for this answer



Summary of answers provided
3Catchword
Christine Andersen


Discussion entries: 1





  

Answers


27 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
Catchword


Explanation:
Catchword
The Concise Oxford defines it as follows:

catchword
n noun
1 a popular word or phrase encapsulating a particular concept.

These should be chosen carefully for branding.
Alternatively, you might prefer ´keywords´

-- the concept behind the brand, the message you are trying to put across...

Christine Andersen
Denmark
Local time: 08:59
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 32
Grading comment
Client chose "Guide word", which was meant to provide guidance for employees, as opposed to "catching" customers.
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