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monogràfic

English translation: special supplement

13:17 Jun 11, 2007
Catalan to English translations [PRO]
Marketing - Advertising / Public Relations
Catalan term or phrase: monogràfic
this concerns a press campaign and it appears as follows:
"contractat espais de publicitat exterior de grans dimensions en edificis de la ciutat i en estacions de tren i autobusos municipals, així com monogràfics especials en la premsa gratuïta que es distribueix a la ciutat"
Thanks for any help...
Comunican
United Kingdom
Local time: 23:34
English translation:special supplement
Explanation:
You know, special supplements of "tourism" "cuisine", that kind of thing.

--------------------------------------------------
Note added at 48 mins (2007-06-11 14:05:20 GMT)
--------------------------------------------------

Which appear in newspapers, I forgot to add. Spanish newspapers are constantly including them, giving the impression they are news articles, but in fact they are just excuses for more advertising. Look at, for example:

Formato de archivo: PDF/Adobe Acrobat - Versión en HTML
Commodity Code 0915-0071 Newspaper and Publication Advertising. INSIDE TUCSON BUSINESS ... Display, special supplement and event advertising. ...
https:/.../SPIRIT/SCC/PRO.nsf/DocNum/ADSM-6VKUXP/$file/INSIDE%20TUCSON%20BUSINESS%20QUESTIONNAIRE.pdf
or
An advertorial published in Canadian newspapers last month has set off a major ... "disguised advocacy advertising" in its "Special Supplement on Ontario’s ...
www.energyprobe.org/energyprobe/index.cfm?DSP=content&Conte... - 13k -



Selected response from:

David Russell
Spain
Local time: 00:34
Grading comment
Thank you everyone - a useful and interesting set of answers
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +4special supplement
David Russell
4 +3thematic article
Ross Andrew Parker
5monograph
dcaralo
4monographic issues
Etienne Muylle Wallace


Discussion entries: 1





  

Answers


3 mins   confidence: Answerer confidence 5/5
monograph


Explanation:
There you are!

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Note added at 3 mins (2007-06-11 13:20:39 GMT)
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plural would be monographs


    Reference: http://www.wordreference.com/es/en/translation.asp?spen=mono...
dcaralo
Spain
Local time: 23:34
Native speaker of: Native in SpanishSpanish, Native in CatalanCatalan
Notes to answerer
Asker: Hi Dolores. Thanks for replying to my question. I know that literally, it would be monographs, but in all my years in marketing in London, I never heard anyone use that word, so I think it must be something else... perhaps others will have ideas too... Thanks again for your help.

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31 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
monographic issues


Explanation:
publishings on one monographic theme, like on added pages to a diary, about 1 single theme.

Etienne Muylle Wallace
Spain
Local time: 00:34
Works in field
Native speaker of: Native in DutchDutch, Native in FrenchFrench
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30 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
thematic article


Explanation:
A more natural-sounding option for your context, perhaps.
monografía
f. Estudio o investigación sobre un tema particular:
está preparando una monografía sobre el cancionero de Estúñiga.

--------------------------------------------------
Note added at 33 mins (2007-06-11 13:51:00 GMT)
--------------------------------------------------

or "in-depth articles".

--------------------------------------------------
Note added at 35 mins (2007-06-11 13:52:57 GMT)
--------------------------------------------------

monografía
f. Estudio o investigación sobre un tema particular:
está preparando una monografía sobre el cancionero de Estúñiga.

--------------------------------------------------
Note added at 39 mins (2007-06-11 13:56:39 GMT)
--------------------------------------------------

Catalan definition: 2. Que tracta d'un aspecte concret de qualsevol disciplina...

I think this term tends to be used fairly loosely in both Catalan and Spanish.


Ross Andrew Parker
Local time: 00:34
Specializes in field
Native speaker of: English

Peer comments on this answer (and responses from the answerer)
agree  Veronica Lambert Hall: An excellent option, I'll use it myself from now on too, sounds much more natural! Thanks!!
1 hr
  -> Thanks, Veronica!
agree  Andy Watkinson: "in-depth articles"
2 hrs
  -> Thanks, Andy.
agree  Berni Armstrong: I like that option too Ross. It's one of those words that crop up regularly and that we don't really have a single word for.
3 hrs
  -> Thanks, Berni.
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43 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
special supplement


Explanation:
You know, special supplements of "tourism" "cuisine", that kind of thing.

--------------------------------------------------
Note added at 48 mins (2007-06-11 14:05:20 GMT)
--------------------------------------------------

Which appear in newspapers, I forgot to add. Spanish newspapers are constantly including them, giving the impression they are news articles, but in fact they are just excuses for more advertising. Look at, for example:

Formato de archivo: PDF/Adobe Acrobat - Versión en HTML
Commodity Code 0915-0071 Newspaper and Publication Advertising. INSIDE TUCSON BUSINESS ... Display, special supplement and event advertising. ...
https:/.../SPIRIT/SCC/PRO.nsf/DocNum/ADSM-6VKUXP/$file/INSIDE%20TUCSON%20BUSINESS%20QUESTIONNAIRE.pdf
or
An advertorial published in Canadian newspapers last month has set off a major ... "disguised advocacy advertising" in its "Special Supplement on Ontario’s ...
www.energyprobe.org/energyprobe/index.cfm?DSP=content&Conte... - 13k -





David Russell
Spain
Local time: 00:34
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
Grading comment
Thank you everyone - a useful and interesting set of answers

Peer comments on this answer (and responses from the answerer)
agree  translatol: I think it could be this, though it might also cover 'in-depth articles' . 'Monograph(ic)' would be a 'falso amigo': it's strictly an academic term. not journalism.
1 hr
  -> Thanks
agree  Natalia Prats: They seem to avoid using a specific term for this sort of things. There was a Sunday supplement recently about the 70's and they just called it "the retro issue".
6 hrs
  -> Thanks Natalia
agree  Marga Demmers (X): Seems the best solution to me.
17 hrs
  -> Thanks Marga
agree  dcaralo: yes David, you had it, we in Spain also say "suplemento especial"
7 days
  -> Thanks Dolores
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