GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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07:40 Dec 6, 2009 |
Bulgarian to English translations [PRO] Marketing - Retail / advertising | |||||||
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| Selected response from: Andrei Vrabtchev Bulgaria Local time: 00:13 | ||||||
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Summary of answers provided | ||||
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5 +6 | advertising medium |
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4 | media vehicle |
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Discussion entries: 1 | |
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advertising medium Explanation: What Is An Advertising Medium? The medium that carries the advertiser's message is the vital connection between the company that manufactures a product or offers a service and the customer who might wish to buy it. Although a plural term Media commonly describes channels of mass communication such as television, radio, newspapers and magazine, it also refers to other communication vehicles such as direct mail, out of home media (transit, billboards, etc), specialized media (aerial/blimps, inflatable), specialty advertising items (imprinted coffee mugs, balloons) and new communication technologies such as interactive television, fax and satellite networks.http://www.blurtit.com/q830372.html |
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