stereotype

English translation: dolls for girls, guns for boys

21:41 Nov 1, 2004

English language (monolingual) [Non-PRO]
Advertising / Public Relations

English term or phrase: stereotype

verb [T] DISAPPROVING
From Oxford dictionary.
--------------------
Stereotype
to have a fixed idea about what a particular type of person is like, especially an idea that is wrong:
The study claims that British advertising stereotypes women.
We tried not to give the children sexually stereotyped toys.
-----------------
Question: I don't understand the example above. What is
sexually stereotyped toys? How can British advertising stereotypes women?

adda

Selected answer:dolls for girls, guns for boys

Explanation:
toys sterotyped towards the sex (male/female) of the child ..
Little girls - all things that Mummy uses - play cookers, hoovers, dolls so they can be Mummy, too
Boys - construction kits, footballs, etc

Selected response from:

jerrie
United Kingdom
Local time: 12:47

Grading comment

Graded automatically based on peer agreement.
4 KudoZ points were awarded for this answer

SUMMARY OF ALL EXPLANATIONS PROVIDED

4 +13

dolls for girls, guns for boys

jerrie

4 +8

Konstantin Kisin

Two different ideas

humbird

Answers

3 mins confidence:

peer agreement (net): +8

->

Explanation:
Adverts can stereotype women by showing them to be doing a certain thing, for example if women are always shown as housewives that is one stereotype. This may give children the idea that all women are/should be housewives, which most people would argue is the wrong idea.

Konstantin Kisin
United Kingdom
Local time: 12:47
Works in field
Native speaker of:

English,

Russian
PRO pts in category: 16

4 mins confidence:

peer agreement (net): +13

dolls for girls, guns for boys

jerrie
United Kingdom
Local time: 12:47
Specializes in field
Native speaker of:

English
PRO pts in category: 19

Grading comment

Graded automatically based on peer agreement.

6 hrs confidence:

Two different ideas

Explanation:
I think Adda brought up two different ideas, may not differentiate the two -- of course that's why he is asking.

The study claims that British advertising stereotypes women.
We tried not to give the children sexually stereotyped toys.

The former suggests sex stereotype, the latter gender streotype (as Rita commented).
I believe these are two different matters if not very apart from each other. In the former I suspect the British ad presenting woman as a sex object by stressing her "sexuality" (so the study have taken offense to it).
The latter -- a gender stereotype in toy like "dolls for girls, guns for boys" as one answerer pointed out. So in case of toy, I believe gender streotype is better word for this.

humbird
Native speaker of:

Japanese,

English

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stereotype

English translation: dolls for girls, guns for boys

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