pull-through customer demand
Spanish translation: (estrategia de) atracción hacia las demandas de la clientela
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| 11:32 Jun 30, 2004 |
| English to Spanish translations [PRO] Computers: Software | |||||||
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|  Selected response from: Alicia Jordá Local time: 15:30 | ||||||
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| 4 +1 | demanda primaria |
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| 4 | (estrategia de) atracción hacia las demandas de la clientela |
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Answers
12 mins confidence: 
(estrategia de) atracción hacia las demandas de la clientela Explanation: ya que "pull" y push" son estrategias de marketing need for parts and finished goods. External demand is established by customers outside the firm and internal demand is created by succeeding operations as parts and components are needed to assemble products. Pull through production is customer driven which means that the next operation is an internal customer. Products or parts are produced as needed but not in anticipation of future use. For, many years, manufacturers used push through production that focused on high efficiency by forcing large volumes of inventory through production based on anticipated demand. High-volume production, long-runs and minimal variations in products were strategies used to increase efficiencies and cost-effectiveness of operations. However, over the past decade new modes of thinking have filtered into the apparel industry. Changing customer demand has forced some firms to change their paradigms and develop new strategies and philosophies for doing business. This has created a need for new approaches and new measures of performance. The primary focus in this chapter is on the systems and processes required to convert materials into apparel and how the components of processes (people, materials, methods, machines, environment) can become a constraint on the system. -------------------------------------------------- Note added at 13 mins (2004-06-30 11:45:53 GMT) -------------------------------------------------- http://www.rcw.raiuniversity.edu/fashion/BAFashion-Apparel-D... |
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2 hrs confidence: peer agreement (net): +1
peer agreement (net): +1demanda primaria Explanation: Mi sugerencia, considerando el sgte párrafo: RCBS tells consumers about new product developments through advertising, to create "pull-through demand." Consumers read about new products and come to your store looking for them. http://www2.uah.es/estudios_de_organizacion/temas_organizaci... Reference: http://www.agromail.net/agro/datos/a587-3743.html Reference: http://www.gestiopolis.com/canales/demarketing/articulos/no%... |
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