Air Cover
| 11:20 Sep 10, 2020 |
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| English to German translations [PRO] Marketing - Marketing / Market Research / B2B | |||||||
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| 4 | On-Air-Werbung |
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| 3 | Werbung |
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| Discussion entries: 5 | |
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Answers
3 hrs confidence: 
| air cover Werbung Explanation: Advertising remains important but it’s “air-cover”, as it doesn’t talk to a specific individual within a targeted company. Clearly, the recognition and positive view of the company’s brand, product or service has a value in the market place. But, with all the clutter it has to fight through, how much of the limited marketing communication budget should be spent on “air-cover’? The new sales coverage model is much more direct than advertising in trade publications. http://www.marcelofernandes.com/english/Journal.pdf |
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Notes to answerer
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20 hrs confidence:
| air cover On-Air-Werbung Explanation: Auf einer Web-Seite von 'brightcove', einem internationalen Unternehmen in der Werbebranche, steht z.B.: Hier ist ein Überblick über einige der treibenden Faktoren sowohl von neuen als auch von bestehenden Angeboten: On-Air-Werbung: Eine der wertvollsten Taktiken für die Steigerung der Video-Aufrufe ... Ähnlich erfolgreich sind YouTube-Kanäle,... Gezielte Werbung: Je ausgereifter adressierbare und programmatische TV-Werbungssysteme sind, desto wirksamer sind sie als Kanal für die Erhöhung der Zuschauerzahlen innerhalb bestimmter Zielgruppen. ... eCommerce: Sowohl Top-Medienmarken als auch die neuen ... Example sentence(s):
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