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  3. Business/Commerce (general)

weil sie etwas über ihre Produkte und Dienstleistungen lernen kann

English translation: because that would put them in a position to gain insights into their own products and services

01:15 Mar 19, 2020
German to English translations [PRO]
Marketing - Business/Commerce (general)
German term or phrase: weil sie etwas über ihre Produkte und Dienstleistungen lernen kann
Dear colleagues,

I'm translating the book AI in Marketing, Sales and Service by Peter Gentsch.

Originally, this book was written in German (Künstliche Intelligenz für Sales, Marketing und Service: Mit AI und Bots zu einem Algorithmic Business) so I'm dealing with the English translation of the German original. And sometimes the English translaion seems rather strange to me and to native English speakers as well.

This is the German original:

Deutlich wird durch diese Definitionen, dass sich die Konzepte auf eine Fülle unterschiedlicher Service-Probleme diverser Branchen anwenden lassen können. Um trotzdem eine nützliche Einordnung für den Kundenservice vornehmen zu können, wird auf ein bewährtes Instrument der strategischen Steuerung für Service-Vorfälle zurückgegriffen. Dabei handelt es sich um die von Price und Jaffe (2008) vorgestellte Value-Irritant- Matrix. Diese ist in der Abb. 7.8 dargestellt.

Danach wird einerseits aus der Sicht der Unternehmung überlegt, ob diese an einem Kontakt mit dem Kunden unter Service-Gesichtspunkten interessiert ist, ***weil sie etwas über ihre Produkte und Dienstleistungen lernen kann***, sich dadurch Ideen für Einsparungen ergeben sowie sich durch den Kontakt eine Chance ergibt, weitere Produkte oder Leistungen zu verkaufen oder eben nicht. Andererseits wird systematisch die Perspektive des Kunden auf den Service-Kontakt eingenommen. Ist der Kunde wirklich an einem persönlichen Kontakt interessiert, weil er Antworten auf seine Fragen oder einen Rat bekommt und im Idealfall Geld sparen kann, oder sieht er gar keine Notwendigkeit mit einem Unternehmen in Kontakt zu treten und empfindet den Kontakt als ärgerlich?

This is the English translation:

Based on the explanation of big data and AI (2. A buffer’s guiding to AI, Algorithmics and Big Data), it is clear that the application of the concepts can extend to a wide range of different service problems in various sectors. In order to make a classification that is useful in customer service, a proven instrument of strategic control for service incidents is relied upon. This would be the Value Irritant Matrix presented by Price and Jaffe (2008) displayed in Fig. 5.10.

On the one hand, the company subsequently considers whether it is interested in establishing contact with the customer from a service point of view, ***since it would provide them with knowledge about their products and services***, thereby generating ideas for savings as well as the opportunity arising through the contact, of either selling other products or services or not. On the other hand, the customer’s perspective on the contact services is systematically taken into account. This concerns whether the customer is truly interested in a personal contact to have his questions answered, receive advice, and, ideally, save money, or whether he does not see any need to make a contact with the company and would find any such contact bothersome.

The part "since it would provide them with knowledge about their products and services" sounds very confusing to me because it is unclear to me what it implies in he context of the whole sentence and paragraph.

Does it imply that the company will learn something about its products and services from the customer or does it imply that the customer will learn something about the company's products and services.

One of my Russian colleague shared his opinion (the company will inform the customer about its product and services), but the doubt is still there.

https://www.proz.com/kudoz/english-to-russian/business-comme...

Thank you.
Mikhail Korolev
Local time: 23:38
English translation:because that would put them in a position to gain insights into their own products and services
Explanation:
Yeah. the term knowledge doesn't really explain what this is all about..

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Note added at 2 hrs (2020-03-19 03:46:56 GMT)
--------------------------------------------------

'Danach' doesn't mean 'subsequently'. Add that to the list started by my peers..

"This matrix shows that a company considers, on the one hand, whether it wants to engage with customers about service aspects in order to gain insights into its own products and services that might result in cost savings and opportunities to increase sales or services."

--------------------------------------------------
Note added at 2 hrs (2020-03-19 03:49:17 GMT)
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... or cost savings ideas..
Selected response from:

Michael Martin, MA
United States
Local time: 16:38
Grading comment
Many thanks to everyone.
Thank you, Michael.
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +2because that would put them in a position to gain insights into their own products and services
Michael Martin, MA
3 +2to gather customer responses to their products and services
Ramey Rieger (X)
3 +2...would provide them with feedback....
Chris Pr


Discussion entries: 1





  

Answers


13 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
because that would put them in a position to gain insights into their own products and services


Explanation:
Yeah. the term knowledge doesn't really explain what this is all about..

--------------------------------------------------
Note added at 2 hrs (2020-03-19 03:46:56 GMT)
--------------------------------------------------

'Danach' doesn't mean 'subsequently'. Add that to the list started by my peers..

"This matrix shows that a company considers, on the one hand, whether it wants to engage with customers about service aspects in order to gain insights into its own products and services that might result in cost savings and opportunities to increase sales or services."

--------------------------------------------------
Note added at 2 hrs (2020-03-19 03:49:17 GMT)
--------------------------------------------------

... or cost savings ideas..

Michael Martin, MA
United States
Local time: 16:38
Specializes in field
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
PRO pts in category: 159
Grading comment
Many thanks to everyone.
Thank you, Michael.
Notes to answerer
Asker: Thank you, Michael.


Peer comments on this answer (and responses from the answerer)
neutral  philgoddard: I think "them/their" is confusing - it's referring to the company.
56 mins
  -> Obviously. A bit sloppy on my part perhaps, but hardly confusing in the context.
agree  Gordon Matthews: Better: "because that would enable them to gain insights into their own products and services"
9 hrs
  -> Sure. Thanks, Gordon!
agree  Darin Fitzpatrick
7 days
  -> Thank you, Darin!
Login to enter a peer comment (or grade)

6 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
to gather customer responses to their products and services


Explanation:
From my point of view, the snag is with 'weil', which should be translated as TO and not because or since.

--------------------------------------------------
Note added at 6 hrs (2020-03-19 07:45:22 GMT)
--------------------------------------------------

responses on, maybe the better choice.

Ramey Rieger (X)
Germany
Local time: 22:38
Native speaker of: English
PRO pts in category: 70
Notes to answerer
Asker: Thank you, Ramey.


Peer comments on this answer (and responses from the answerer)
agree  Kartik Isaac
4 hrs
  -> Who's informing who here?
agree  AllegroTrans: or you could say "so as to gather......"
1 day 8 hrs
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18 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
...would provide them with feedback....


Explanation:
...a more compact phrasing to underline who actually benefits here...

--------------------------------------------------
Note added at 35 mins (2020-03-19 01:51:44 GMT)
--------------------------------------------------

...or 'offer them feedback' to shorten it further...

It seems like the English source might be a bit bloated...

--------------------------------------------------
Note added at 7 hrs (2020-03-19 08:30:11 GMT)
--------------------------------------------------

Just to clarify, Mikhail, that I mentioned 'bloated' only to suggest that the source English might be overly 'wordy' or 'on the long side'.... :)

Chris Pr
United Kingdom
Local time: 21:38
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8
Notes to answerer
Asker: Thank you, Chris.


Peer comments on this answer (and responses from the answerer)
agree  Wendy Streitparth: Short and to the point.
9 hrs
  -> Thanks, Wendy... :)
agree  Thayenga: With Wendy. :)
12 hrs
  -> Thanks, Thayenga... :)
Login to enter a peer comment (or grade)



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