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value proposition

Russian translation: потребительская стоимость

23:12 Jan 26, 2020
English to Russian translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: value proposition
Доброго времени суток.

Из книги об использовании ИИ в маркетинге.

On the basis of big data tracking, the “customer journey” can be systematically measured via different touchpoints such as search, social media and advertisements. On the basis of the data acquired in this way, media and marketing planning can be optimised with the help of so-called attribution modelling. From a multitude of data and points in time, the data mining model calculates the ideal channel mix by calculating the ***value proposition*** of each touchpoint in the overall channel concept. This way, which touchpoints have a direct conversion function and which have rather an assistance function can be accurately defined. Likewise, conclusions can be made about the temporal cause and effect chains.

Спасибо.
Mikhail Korolev
Local time: 13:56
Russian translation:потребительская стоимость
Explanation:
как совокупность полезных свойств продукта, благодаря которым он обладает способностью удовлетворять потребность клиента
https://www.multitran.com/m.exe?a=3&sc=51&s=value propositio...

Лексически этот вариант бьется с глаголом “calculate”.


--------------------------------------------------
Note added at 9 hrs (2020-01-27 08:54:04 GMT)
--------------------------------------------------

Нужно пояснить, что здесь "клиент",т.е. "потребитель" — это компания, имеющая несколько маркетинговых каналов (touchpoints), каждый из которых обладает своей потребительской стоимостью, которая вычисляется для оптимизации "channel mix".

Algorithmic or Probabilistic Attribution uses statistical modeling and machine learning techniques to derive probability of conversion across all marketing touchpoints which can then be used to weight the value of each touchpoint preceding the conversion.
https://en.wikipedia.org/wiki/Attribution_(marketing)#Attrib...
Selected response from:

George Phil
Russian Federation
Local time: 13:56
Grading comment
Большое спасибо всем.
Спасибо, George.
4 KudoZ points were awarded for this answer



Summary of answers provided
4ценностное предложение
Olga Sirenko
4потребительская стоимость
George Phil
3экономическое обоснование
Vladyslav Golovaty


  

Answers


37 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
экономическое обоснование


Explanation:
a value proposition in marketing means an innovation, service, or feature intended to make a company or product attractive to customers

Vladyslav Golovaty
Ukraine
Local time: 13:56
Specializes in field
Native speaker of: Native in EnglishEnglish, Native in RussianRussian
PRO pts in category: 56
Login to enter a peer comment (or grade)

6 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
ценностное предложение


Explanation:
Ценностное предложение (Value Proposition) — это ясное и простое изложение преимуществ, которые потребители получат при покупке продукта или услуги.


    https://www.uplab.ru/blog/value-proposition-template/
Olga Sirenko
Russian Federation
Local time: 18:56
Native speaker of: Native in RussianRussian
Login to enter a peer comment (or grade)

58 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
потребительская стоимость


Explanation:
как совокупность полезных свойств продукта, благодаря которым он обладает способностью удовлетворять потребность клиента
https://www.multitran.com/m.exe?a=3&sc=51&s=value propositio...

Лексически этот вариант бьется с глаголом “calculate”.


--------------------------------------------------
Note added at 9 hrs (2020-01-27 08:54:04 GMT)
--------------------------------------------------

Нужно пояснить, что здесь "клиент",т.е. "потребитель" — это компания, имеющая несколько маркетинговых каналов (touchpoints), каждый из которых обладает своей потребительской стоимостью, которая вычисляется для оптимизации "channel mix".

Algorithmic or Probabilistic Attribution uses statistical modeling and machine learning techniques to derive probability of conversion across all marketing touchpoints which can then be used to weight the value of each touchpoint preceding the conversion.
https://en.wikipedia.org/wiki/Attribution_(marketing)#Attrib...

George Phil
Russian Federation
Local time: 13:56
Specializes in field
Native speaker of: Russian
PRO pts in category: 148
Grading comment
Большое спасибо всем.
Спасибо, George.
Login to enter a peer comment (or grade)



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