making margins with customers who do not care about them

Russian translation: см.

06:46 Jan 3, 2020

English to Russian translations [PRO]
Marketing - Marketing / Market Research

English term or phrase: making margins with customers who do not care about them

Доброго времени суток.

Из книги об использовании ИИ в маркетинге.

The use of AI software to determine retail prices for all goods from fuel over office supplies down to food is growing progressively. At the same time, it is not about how competition changes the prices.

The AI algorithms analyse thousands of data points on a continuous basis and calculate prices the software believes the consumers are willing to pay. In other words: It is all about the search for the ideal price—not the lowest one. AI pricing software analyses huge amount of historical and real-time data and attempts to establish how consumers will react to price changes under certain scenarios. Tactics are updated on the basis of experience. These solutions equally try to learn and take into consideration human behaviour.

All in all, it is not about getting more money out of the customers. It is rather about ***making margins with customers who do not care about them*** and to go without margins with customers who do.

The use of AI pricing algorithms is constantly growing in Europe and the USA, at petrol stations in particular. The approach is interesting, especially for retailers. Staples, for example, uses AI to post the prices of more than 30,000 products on their websites every day.

Получить лишние деньги с клиентов, которым нет дела до цены (и соответственно не брать лишних денег с тех, кому есть дело до цены)? Такой тут смысл?

Спасибо.

Mikhail Korolev KudoZ activity Questions: 2412 (none open) (10 closed without grading) Answers: 130
Local time: 23:24

Russian translation:см.

Explanation:
Мне кажется Ваша мысль правильная. У меня получается такой перевод:

Речь скорее идет об увеличении стоимости для тех, кому она безразлична и продаже по себестоимости тем, кого стоимость является предметом беспокойства

Selected response from:

Mikhail Zavidin
Local time: 23:24

Grading comment

Большое спасибо всем.
Спасибо, Михаил.
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +1

см.

Mikhail Zavidin

сделать маржу от продажи покупателям, для которых это не имеет никакого значения

YESHWANT UMRALKAR

Answers

1 hr confidence:

peer agreement (net): +1

см.

Mikhail Zavidin
Local time: 23:24
Works in field
Native speaker of:

Russian
PRO pts in category: 100

Grading comment

Большое спасибо всем.
Спасибо, Михаил.

2 hrs confidence:

сделать маржу от продажи покупателям, для которых это не имеет никакого значения

Explanation:
.

YESHWANT UMRALKAR
India
Local time: 01:54
Native speaker of:

English

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