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  1. KudoZ™ Top
  2. English to Russian
  3. Automotive / Cars & Trucks

leads-contribution rate

15:19 Dec 29, 2019
This question was closed without grading. Reason: Answer found elsewhere

English to Russian translations [PRO]
Marketing - Automotive / Cars & Trucks / Client service
English term or phrase: leads-contribution rate
Analyse and monitor defined metrics (see more in Measurements) according to channels used and campaign objectives and execute the campaign reporting. Understand leads-contribution and conversion rates (e.g. sales conversion rates) for each campaign. Make adjustments in campaigns as needed (e.g. switch to more efficient campaigns)
Nadyiia Derkach
Ukraine
Local time: 02:06


Summary of answers provided
4см.
IrinaN
4Процент заключенных сделок/продаж от общего числа потенциальных клиентов
Eugene Ohotnikov


  

Answers


2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
см.


Explanation:
Дефис здесь ошибочен.

Вклады и коэффициенты обращаемости потенциальных клиентов.

Lead здесь употребляется примерно в том же смысле, что и в криминалистике - "наколка", подсказка, где найти потенциального (преступника), у нас - покупателя. Коэффициент определяет эффективность "наколок".

https://www.mmmatters.com/calculator/lead-conversion-rates

https://ru.v-count.com/технология-подсчета-трафика-и-ее-роль...

IrinaN
United States
Local time: 18:06
Native speaker of: Native in RussianRussian
PRO pts in category: 8
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17 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
leads-contribution and conversion rates
Процент заключенных сделок/продаж от общего числа потенциальных клиентов


Explanation:
Процент заключенных сделок (или продаж) от общего числа потенциальных клиентов (коэффициент конверсии продаж) для каждой кампании.

Lead - это информация о потенциальных клиентах (например, блок информации/карточка с указанием имени клиента и его контактных данных - это 'lead'). В отношении leads используется только один показатель - коэффициент конверсии, т.е. превращения N-ного количества leads в M-количество сделок/продаж. Считаю, что дефис в предложении оригинала использован ошибочно.

Eugene Ohotnikov
Ukraine
Specializes in field
Native speaker of: Native in UkrainianUkrainian
PRO pts in category: 4
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