09:25 Nov 25, 2019 |
English to German translations [PRO] Marketing - Business/Commerce (general) / Food & Drink /Fast Food Restaurant | |||||
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Summary of answers provided | ||||
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3 +1 | Limited (-) time offer (LTO) = zeitlich begrenztes Angebot |
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Discussion entries: 6 | |
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lto Limited (-) time offer (LTO) = zeitlich begrenztes Angebot Explanation: Hallo Susan, "LTO Planning & Execution: Restaurants can better manage the uncertain demand associated with limited time offers (LTOs) and new menu items with real-time visibility to menu forecasts, sales, supplier and DC inventory, and COGS. Better promotion timing results in higher fill rates and lower obsolescence, helping restaurant chains improve profits." https://www.scatech.com/industries/foodservice/ "Limited-time offers: navigating the FDA menu-labelling rule [...] LTOs continue to be a fundamental part of the quick-serve industry. Many franchise systems in the quick-serve restaurant industry use LTOs to bring in new customers, energise existing customers, test new products and generate excitement about the brand and the brand's food items." https://www.lexology.com/library/detail.aspx?g=71b67bba-c89c... "CASHING IN ON LTOs Launching a limited-time offer can be expensive, time consuming, operationally stressful and risky." https://www.restaurantbusinessonline.com/killer-ltos-2019 https://www.forbes.com/sites/michelinemaynard/2019/02/28/fro... "These food and drink items are called limited time offers, or LTOs. And they are increasingly becoming a key part of driving fast food restaurant traffic." "zeitlich begrenztes Angebot" https://www.google.com/search?rlz=1C1CHBF_deDE846DE846&ei=_q... https://www.linguee.de/deutsch-englisch/uebersetzung/zeitlic... -------------------------------------------------- Note added at 47 mins (2019-11-25 10:13:02 GMT) -------------------------------------------------- Entschuldigung: der forbes.com-Link gehört zum Zitat darunter, "These food and drink items are called...". -------------------------------------------------- Note added at 1 day 9 hrs (2019-11-26 18:36:40 GMT) -------------------------------------------------- Wenn man sich mal hier anschaut, wie wichtig für den Umsatz und komplex die Strategien für LTOs für Fast-Food-Ketten, zwecks Kundengewinnung, geworden sind, kümmert sich da natürlich nicht nur eine Person, sondern eine ganze Abteilung ("board", "committee", "team", etc...) darum: "Restaurant Menu Engineering: LTO Marketing Management so you can launch more effective marketing campaigns by understanding the true cost of a new LTO or promotion." https://www.crunchtime.com/solutions/menu-engineering-recipe... "Limited-time offers (LTOs) and menu specials have become a fundamental sales builder for the food service industry, for brands as well as independent operations. A good special menu item drives excitement, increases awareness, explores new food trends, leverages seasonal ingredients and existing inventory—and brings in new and repeat customers—without endlessly extending the menu." (Hier folgen dann 10 Strategien. Es wird sich sicherlich ein ganzes Team um die Umsetzung dieser wichtigen Marketing-Strategien kümmern müssen.) https://www.nestleprofessional.us/trends/10-tips-create-comm... |
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