Email Analytics

Russian translation: Статистика рассылки электронной почты

21:16 Jun 25, 2019

English to Russian translations [PRO]
Marketing - Marketing / Market Research

English term or phrase: Email Analytics

Пытаюсь найти уже общепринятый темин. Не могу поверить, что его еще не придумали. :))
Спасибо заранее.

Контекст:
Email Analytics
Any mass emailer you use should provide you with basic analytic data you can use to refine your email strategy.

● Open rate: This is the rate at which people open your email. A healthy and active email list will have around a 20 percent open rate for any given email sent.
● Click-through rate: This is the rate at which people click on whatever links you put in your emails. For emails with a clear call to action, you should expect a click-through rate of 20 percent. Most mass emailers will also show you which links were clicked on the most, so you can learn whether placing your call to action at the top or bottom of your email is more effective, or whether there is one link people were more interested in than others, for example.
● Unsubscribe rate: This is the rate at which people unsubscribe from any given email. A normal unsubscribe rate is less than 1 percent per send. If you see a sudden spike in unsubscribes, you should figure out whether you’re emailing too often or if your language, tone, or content are alienating your audience.

Angela Greenfield KudoZ activity Questions: 181 (none open) (7 closed without grading) Answers: 2191 United States
Local time: 14:13

Russian translation:Статистика рассылки электронной почты

Explanation:
Analytics необходимо переводить как СТАТИСТИКА
Проводим аналогию по ссылке:
https://ru.wikipedia.org/wiki/Google_Analytics

Selected response from:

Igor Shpagin (X)
Ukraine
Local time: 21:13

Grading comment

Thank you, Igor.
4 KudoZ points were awarded for this answer

Summary of answers provided

анализатор e-mail рассылок

Pavel Amirkhanyan

email-аналитика

Nikolay Novitskiy

Аналитические данные по электронным рассылкам

Vadim Zotov

Статистика рассылки электронной почты

Igor Shpagin (X)

аналитика рассылок по электронной почте

Oleg Delendyk

Discussion entries: 2

Answers

6 mins confidence:

email analytics анализатор e-mail рассылок

Explanation:
+

Pavel Amirkhanyan
Russian Federation
Local time: 21:13
Works in field
Native speaker of:

Russian,

Armenian
PRO pts in category: 4

8 hrs confidence:

email analytics аналитика рассылок по электронной почте

Explanation:
email = e-mail электронная почта || отправлять сообщение по электронной Electronics (En-Ru) (к версии ABBYY Lingvo x5)
Англо-русский словарь по электронике © ООО «Аби Пресс», 2009; пользоваться электронной почтой

Oleg Delendyk
Ukraine
Local time: 21:13
Works in field
Native speaker of:

Russian,

Ukrainian
PRO pts in category: 11

9 hrs confidence:

email analytics email-аналитика

Explanation:
Чем проще, тем лучше. Если смотреть в интернете, то все пишут так. И да, email сейчас английские источники пишут без дефиса.

https://www.microsoft.com/en-us/language/Search?&searchTerm=...

Example sentence(s):

В дополнении идут спам-проверка и email-аналитика.

https://habr.com/ru/company/unisender/blog/143639/
https://www.getresponse.ru/email-marketing/ru-features/email-marketing/email-analytics

Nikolay Novitskiy
Russian Federation
Local time: 23:13
Specializes in field
Native speaker of:

Russian
PRO pts in category: 4

16 hrs confidence:

email analytics Аналитические данные по электронным рассылкам

Explanation:
Конечно, подойдёт и вариант «Аналитика», но он будет выглядеть излишне жаргонным.

Полностью писать «электронная почта», по-моему, не нужно - и так все понимается однозначно.

Vadim Zotov
Russian Federation
Local time: 21:13
Works in field
Native speaker of: Russian
PRO pts in category: 8

1 day 13 hrs confidence:

email analytics

Статистика рассылки электронной почты

Explanation:
Analytics необходимо переводить как СТАТИСТИКА
Проводим аналогию по ссылке:
https://ru.wikipedia.org/wiki/Google_Analytics

Example sentence(s):

https://ru.wikipedia.org/wiki/Google_Analytics

Igor Shpagin (X)
Ukraine
Local time: 21:13
Specializes in field
Native speaker of:

Russian
PRO pts in category: 4

Grading comment

Thank you, Igor.

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Russian translation: Статистика рассылки электронной почты

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