directional media release
Polish translation: reklama w mediach kierująca klienta szukającego twojego produktu lub usługi do twojej firmy
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| 16:50 May 30, 2019 |
| English to Polish translations [PRO] Marketing - Marketing / Market Research / general | |||||||
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|  Selected response from: Frank Szmulowicz, Ph. D. United States Local time: 16:47 | ||||||
Grading comment
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| 3 | reklama w mediach kierująca klienta szukającego twojego produktu lub usługi do twojej firmy |
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| directional and non-directional marketing tactics |
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| Discussion entries: 3 | |
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Answers
19 hrs confidence: 
reklama w mediach kierująca klienta szukającego twojego produktu lub usługi do twojej firmy Explanation: WHAT IS A DIRECTIONAL ADVERTISEMENT? A directional advertisment is an advertisement presenting the viewer with directions to their business’s location. This form of advertising is essentially an extension of a business’s territory. This is key to the end of the buyer’s journey as it places your business in front of people who are actually looking for your product or service. Your audience will know what they want, yet they don’t know who to call or how to get there. This is why directional advertisements are crucial to display before customers towards the end of the buying cycle. Some examples of directional advertising include print and electronic yellow pages, search engine marketing and online review sites such as Yelp. Directional advertising is only functional once your general advertising has been effective. It easily directs leads who are already aware of your product through previous advertising. Your leads must understand your company’s information, since sometimes advertisements focus more on the brand than the comp. https://www.inspiriaoutdoor.com/what-is-a-directional-advert... |
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Reference comments
1 hr peer agreement (net): +1 |
| Reference: directional and non-directional marketing tactics Reference information: 1. Non-directional – or creative – advertising works to foster a need for or an awareness of a brand to targeted purchasers who may or may not yet ready to buy. In many cases, the goal of this advertising is to build relationships with these potential buyers…to let them have a chance to get to know you as a thought leader or expert in your industry. Or to associate your brand with specific situations and positive emotions. There are many offline and online choices for this type of advertising, all of which would be chosen because they give you the opportunity to create emotional connections through words, images, video and audio. Online, most social media platforms – as well as the blog on your website – are good choices for this type of advertising, as is display and banner advertising on websites your target audience visits. 2. Directional advertising, by contrast, includes media your target market goes to when they are ready to buy and are now looking for places to purchase products and services. Today, the primary directional media are the search engines (including Google, Bing, Yahoo, YouTube, etc), whereas in the past, people turned to yellow pages or classified advertisements. Whatever directional media your target audience uses should always be in your mix of tactics IF your products or services are of the type that people clearly either need or do not need, and if they need, they will go search out companies like yours. https://www.directivegroup.com/ideas/tools/blog/ep-32-direct... |
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