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strengthened ROI measurement...

Russian translation: принятие дополнительных/усиление мер по оценке окупаемости затрат

05:45 Feb 20, 2019
English to Russian translations [PRO]
Bus/Financial - Marketing / Market Research
English term or phrase: strengthened ROI measurement...
The HPE Marketing Services Agency (MSA) Co-marketing Program is a proven channel program that supports partner-led demand generation activities funded with market development funds (MDF) to create buyer interest and generate leads.
In doing so, you benefit from expanded marketing reach, customized and integrated demand generation campaigns that include the most up to date Digital engagement techniques that align with the buyer’s journey and strengthened ROI measurement through pipeline and revenue tracking.

Не совсем понимаю фразу "strengthened ROI measurement through pipeline and revenue tracking" плюс к чему она относится:

к "benefit from" или
к " engagement techniques that align with"

Спасибо.
Nadezhda Wenzel
Russian translation:принятие дополнительных/усиление мер по оценке окупаемости затрат
Explanation:
путем дополнительного мониторинга процесса поставки и контроля за поступлениями
Selected response from:

Mikhail Zavidin
Local time: 01:48
Grading comment
Спасибо.
4 KudoZ points were awarded for this answer



Summary of answers provided
5см.
danya
4показатель ROI / окупаемость инвестиций
Alexander Slyzhov
3улучшенный контроль за доходностью инвестиций
Stanislav Lemesev
3принятие дополнительных/усиление мер по оценке окупаемости затрат
Mikhail Zavidin


  

Answers


25 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
strengthened roi measurement...
улучшенный контроль за доходностью инвестиций


Explanation:
Соотносится с "engagement techniques":
...цифровые технологии взаимодействия с клиентами, позволяющие отслеживать активность покупателя и предоставляющие улучшенный контроль за доходностью инвестиций...

Stanislav Lemesev
Philippines
Local time: 06:48
Specializes in field
Native speaker of: Native in RussianRussian
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1 hr   confidence: Answerer confidence 5/5
strengthened roi measurement...
см.


Explanation:
that include (1) the most up to date Digital engagement techniques that align with the buyer’s journey AND (2) strengthened ROI measurement through pipeline and revenue tracking.

В этом контексте ROI, конечно же, не про инвестиции, а про затраты - эффективность затрат (расходов, издержек) на маркетинговую деятельность.
для strengthened возможны варианты, но я бы сказал - более точное измерение/отслеживание эффективности расходов



danya
Local time: 01:48
Works in field
Native speaker of: Native in RussianRussian
PRO pts in category: 40
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3 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
strengthened roi measurement...
принятие дополнительных/усиление мер по оценке окупаемости затрат


Explanation:
путем дополнительного мониторинга процесса поставки и контроля за поступлениями

Mikhail Zavidin
Local time: 01:48
Works in field
Native speaker of: Native in RussianRussian
PRO pts in category: 100
Grading comment
Спасибо.
Login to enter a peer comment (or grade)

9 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
strengthened roi measurement...
показатель ROI / окупаемость инвестиций


Explanation:
Предлагаю такой вариант:

тщательный контроль за показателем ROI (окупаемостью инвестиций) посредством мониторинга воронок продаж и доходов

Считаю, что относится к benefit from.

Alexander Slyzhov
Russian Federation
Local time: 01:48
Specializes in field
Native speaker of: Native in RussianRussian
PRO pts in category: 4
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