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chunk of our drivers

French translation: la plus grande part de nos moyens

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:chunk of our drivers
French translation:la plus grande part de nos moyens
Entered by: NikkoTh

13:16 Nov 4, 2018
English to French translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: chunk of our drivers
XXX is a very, a clear, specific brand within the XXX portfolio.
First, it is integrated into the active cosmetics division.
The active cosmetics division is the division for what we call medical beauty.
Mostly sold in pharmacy, but also drug stores, department stores, e-commerce, depending on the region.
That's the global context.
Within the division, XXX is very specific because it's a brand with a very special business model and a very special mission.
The mission is a better life for sensitive skin, so it's really to develop products and services which will help change the life of patients with skin problems and skin issues including quite severe skin issues and skin pathologies, which is, it itself quite unique within the XXX portfolio.
So, in terms of the products we have and the mission of the brand, it's already very specific.
So, originally our business model, and it is still the case today, is really to develop product and to be very focused around prescribers and dermatologists which means that we invest a big chunk of our drivers into what we call the medical visit, medical relations, which is having people, not selling our products, but presenting our best products and all our clinical studies to doctors so that after that
NikkoTh
la plus grande part de nos moyens
Explanation:
Nous mettons la plus grande part de nos moyens sur les visites médicales...
Selected response from:

Johanne Dupuy
France
Local time: 14:30
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1la plus grande part de nos moyens
Johanne Dupuy
2... représente un investissement important en matière de nos leviers (d'action) / efforts
Thomas Miles


Discussion entries: 4





  

Answers


43 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5
... représente un investissement important en matière de nos leviers (d'action) / efforts


Explanation:
Une proposition pour réorganiser la phrase.

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Note added at 45 mins (2018-11-04 14:01:17 GMT)
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Ce que nous appelons la visite médicale représente un investissement important en matière de nos leviers (d'action) / efforts (de promotion).

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Note added at 46 mins (2018-11-04 14:02:15 GMT)
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Texte source de qualité pitoyable.

Thomas Miles
France
Local time: 14:30
Native speaker of: Native in EnglishEnglish

Peer comments on this answer (and responses from the answerer)
neutral  Daryo: roughly the right idea // this is just typical managerial BS, sorry I meant "-speak" - they are convinced that plain speak is not convincing enough ...
2 hrs
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3 days 2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
la plus grande part de nos moyens


Explanation:
Nous mettons la plus grande part de nos moyens sur les visites médicales...

Johanne Dupuy
France
Local time: 14:30
Specializes in field
Native speaker of: Native in FrenchFrench
PRO pts in category: 12

Peer comments on this answer (and responses from the answerer)
agree  GILLES MEUNIER
23 hrs
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