cross channel vendor

Polish translation: dostawca usług marketingu wielokanałowego

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase: cross channel vendor
Polish translation:dostawca usług marketingu wielokanałowego
Entered by: Frank Szmulowicz, Ph. D.

16:01 Sep 2, 2018
English to Polish translations [PRO]
Marketing - Marketing / Market Research / general
English term or phrase: cross channel vendor
Full sentence:
Work with a leader. X named a leader in cross channel vendors by Forrester.
Małgorzata Rymsza
United Kingdom
Local time: 15:23
dostawca usług marketingu wielokanałowego
Explanation:
Propozycja.
Selected response from:

Frank Szmulowicz, Ph. D.
United States
Local time: 11:23
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
3dostawca usług marketingu wielokanałowego
Frank Szmulowicz, Ph. D.
Summary of reference entries provided
Cross-Channel Campaign Management
geopiet

  

Answers


23 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
dostawca usług marketingu wielokanałowego


Explanation:
Propozycja.

Frank Szmulowicz, Ph. D.
United States
Local time: 11:23
Works in field
Native speaker of: Native in EnglishEnglish, Native in PolishPolish
PRO pts in category: 367
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Reference comments


14 mins peer agreement (net): +1
Reference: Cross-Channel Campaign Management

Reference information:
Adobe Named a Leader in Forrester’s Latest Cross-Channel Campaign Management Wave
Featured in
ADOBE NAMED A LEADER IN FORRESTER’S LATEST CROSS-CHANNEL CAMPAIGN MANAGEMENT WAVE

Digital experiences are dramatically transforming how people learn, connect, shop, interact with brands and relate to the world around them. For organizations looking to engage today’s connected customer, the stakes have never been higher: It takes a unique blend of data, design and delivery to provide contextually relevant customer interactions across devices and touchpoints. We’re honored that marketers at the world’s leading companies turn to Adobe to help them address their Cross-Channel Campaign Management (CCCM) needs.

We are especially proud that Adobe has been recognized as a leader in this report: The Forrester Wave™: Cross-Channel Campaign Management, Q1 2018. Adobe received the highest score in the strategy category and was among the top scores in the campaign design, vision, performance, supporting services and partner ecosystem criteria. Last year, Gartner also ranked Adobe a Leader in its Multichannel Campaign Management Magic Quadrant, April 2017.

“Adobe blends its solid data and audience management capabilities with marketer-friendly, content-rich CCCM design and orchestration tools.”

According to Forrester, the Cross-Channel Campaign Management (CCCM) market “is growing because more B2C marketing professionals see it as a way to address growing customer experience (CX) expectations”. To assess the state of the CCCM market, Forrester evaluated 12 vendors against 33 criteria, grouped by categories for “current offering, “strategy” and “market presence”. Customer references in Forrester’s research identified the “ability to manage interactions across multiple channels” and the “ease of integration with other data sources and systems” as their #1 and #2 reasons for choosing their respective CCCM vendors.

“Enterprises across verticals should consider Adobe.”

Adobe considers cross-channel campaign management a critical component of the needs of enterprises trying to compete in today’s digital age, which is why we’ve aligned our organizational structure and product development process to deliver a best-of-breed solution. Marketers from more than 1,000 of the world’s leading brands use Adobe Campaign to plan, build, orchestrate and measure engaging experiences across digital channels like email, mobile channels like SMS, push and in-app messages, web, or wearable devices, and offline channels, like direct mail, contact centers and point of sale.

geopiet
Native speaker of: Native in PolishPolish
PRO pts in category: 129

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agree  Frank Szmulowicz, Ph. D.
5 mins
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