aún sin aprovechamiento

English translation: yet to be exploited

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:aún sin aprovechamiento
English translation:yet to be exploited
Entered by: Lydianette Soza

17:26 Jan 3, 2018
Spanish to English translations [PRO]
Food & Drink / Cheese consumption
Spanish term or phrase: aún sin aprovechamiento
Source text:

Para el año 2017, las exportaciones del producto representaron un mercado en los EEUU de US$ 7,593,000.00, Nicaragua US$114,002.00, El Salvador US$31,846,700.00, Costa Rica US$ 7,450.000 y Honduras US$ 1,4864,480.00.

El mercado potencial aún sin aprovechamiento por parte de los productores nacionales ronda los US$121,953,000.00 dólares anuales, ese mercado es al que con éste proyecto estaremos apuntando además del mercado existente.

My try:

The potencial market *not targeted yet*?
Lydianette Soza
Belize
Local time: 14:24
yet to be exploited
Explanation:
This potential market yet to be exploited by national producers...
Selected response from:

Gillian Holmes
United Kingdom
Local time: 20:24
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2which has yet to be taken advantage of
Barbara Cochran, MFA
4 +1yet to be exploited
Gillian Holmes
4 +1untapped
Robert Carter
4not yet explored
Jonatas Ribeiro de Andrade
3 +1The as-yet unexploited market
Robert Forstag
4The potential and still available market
David Hollywood


Discussion entries: 3





  

Answers


21 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
which has yet to be taken advantage of


Explanation:
Una posibilidad.

Barbara Cochran, MFA
United States
Local time: 16:24
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  neilmac: ... by domestic/national producers...
40 mins
  -> Thank you, neilmac.

agree  Daniel Liberman
8 hrs
  -> Thank you, Daniel.
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
not yet explored


Explanation:
This way it's possible to keep it simple

Example sentence(s):
  • The potential market not yet explored by the national producers is big.
Jonatas Ribeiro de Andrade
Brazil
Local time: 17:24
Native speaker of: Portuguese
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
El mercado potencial aún sin aprovechamiento
The as-yet unexploited market


Explanation:
Along the lines that you suggest. "Potential" would be redundant here (just like "potencial" is redundant in the Spanish) and "yet to be taken advantage of" is awkward.

Robert Forstag
United States
Local time: 16:24
Native speaker of: English
PRO pts in category: 36

Peer comments on this answer (and responses from the answerer)
agree  JohnMcDove
29 mins
  -> Thank you, John!
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
yet to be exploited


Explanation:
This potential market yet to be exploited by national producers...

Gillian Holmes
United Kingdom
Local time: 20:24
Native speaker of: English
PRO pts in category: 8

Peer comments on this answer (and responses from the answerer)
agree  Muriel Vasconcellos: The best choice, IMO.
7 hrs
  -> Thanks, Muriel!
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7 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
The potential and still available market


Explanation:
El mercado potencial aún sin aprovechamiento

The potential and still available market

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Note added at 7 hrs (2018-01-04 01:18:36 GMT)
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we have to be careful not to use loaded expressions here

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Note added at 7 hrs (2018-01-04 01:19:44 GMT)
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I'm switching it round and using lateral thinking to give you an idea

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Note added at 7 hrs (2018-01-04 01:20:35 GMT)
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a tu criterio

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Note added at 7 hrs (2018-01-04 01:22:57 GMT)
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although "unexploited" is not bad at all

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Note added at 9 hrs (2018-01-04 02:32:47 GMT)
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"unexploited" or "open" market

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Note added at 9 hrs (2018-01-04 02:34:30 GMT)
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"open" en el sentido que todavía hay posibilidades...

David Hollywood
Local time: 17:24
Native speaker of: English
PRO pts in category: 60
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10 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
untapped


Explanation:
There’s a fairly succinct expression in English for your question, frequently used in this context - “untapped”.
Your translation could be phrased like this:
“The potential untapped market for domestic prouducers is roughly...”

untapped market
Dictionary of Marketing Terms for: untapped market
demand that has not been met by an existing product or brand, or a market that could use an existing product in an innovative way. An untapped market is often the impetus for product innovation or customization. For example, the personal hygiene market was an untapped market for the makers of baking soda until they developed a baking soda toothpaste. There was an untapped market for athletic brassieres until the first jogging bra was developed.”

https://www.allbusiness.com/barrons_dictionary/dictionary-un...

untapped
ADJECTIVE

(of a resource) not yet exploited or used.
‘the vast untapped potential of individual women and men’

https://en.oxforddictionaries.com/definition/untapped



Robert Carter
Mexico
Local time: 14:24
Native speaker of: Native in EnglishEnglish
PRO pts in category: 23

Peer comments on this answer (and responses from the answerer)
agree  Cecilia Gowar: That's the word! Salu2 :-)
9 hrs
  -> Thanks, Cecilia, nice to see you posting again. Saludos!
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