This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. English to Russian
  3. Marketing / Market Research

communication

Russian translation: см. ниже

15:41 Nov 21, 2017
English to Russian translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: communication
Тот же сайт NDS о программноем обеспечении для инфопанелей

Datafication creates opportunities for communication

Data is everything
Everything is data

How datafication creates opportunities for communication

Over the past two decades, technology has evolved at a rapid pace, bringing once impossible technologies into the palms of our hands.
Today, a large percentage of the world relies on digital for communication, guidance, wayfinding, and entertainment.
This paradoxically creates large volumes of data, while generating an increasing demand for consumer access to it.
98% of all data is stored digitally, and this means that the companies creating it already own the information they need to provide solutions.
This process, known as datafication, has driven the creation of big data, enabling corporations to learn more about their consumers, what they want, and how they act.
By combining this data with smart solutions like the PADS4 digital signage platform, companies can deliver inspiration, wayfinding, guidance, and much more.
Integrating Big Data with Digital Signage
People use data to make decisions in every area of their lives.
Every purchase, every direction taken, and every choice is based on information.
Digital signage can play a crucial role in this, because people look to signage to provide directions, answers, and inspiration.
Using big data, corporations can anticipate consumer and employee needs to provide the right information at the right time.
This kind of smart, targeted content enables you to use your data to drive actions.
By coupling data sources like MS Exchange, MS SharePoint, Delphi, and SAP to PADS4, companies can create these types of applications directly in PADS4.
The platform then allows you to filter and utilize data, to make smart decisions, and to automate real-time displays to create smart and personal communication.
Because PADS4 enables companies to distribute all their communication to every screen from a single network, that communication can be updated based on location, time of day, or other smart ‘If This Then That’ rules such as the weather, traffic, or internal business data.

Как точнее перевести communication в этом контексте?

Варианты:
1. Коммуникация
2. Информация
3. Рекламно-информационные материалы
4. Информирование

Благодарю за оперативный ответ!
Oleg Shirokov
Local time: 23:01
Russian translation:см. ниже
Explanation:
тут у вас пять упоминаний этого термина : ) и каждый требует немного творчества

в контексте to create smart and personal communication - "создавать интеллектуальные персонализированные сообщения",
далее, в контексте "PADS4 enables companies to distribute all their communication to every screen from a single network, that communication can be updated based on location,"
PADS4 дает возможность компании "транслировать информацию на каждый экран" , и "актуализировать отображаемые данные в зависимости от конкретного места"
и т.п.
Selected response from:

Vladimir Alekseev, MCIL
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4Рекламные и информационные материалы
didimblog
4см. ниже
Vladimir Alekseev, MCIL


  

Answers


12 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Рекламные и информационные материалы


Explanation:
Другими словами - контент. То есть всё, что только можно отобразить на инфопанелях.

didimblog
Russian Federation
Local time: 00:01
Native speaker of: Russian
PRO pts in category: 52
Login to enter a peer comment (or grade)

22 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
см. ниже


Explanation:
тут у вас пять упоминаний этого термина : ) и каждый требует немного творчества

в контексте to create smart and personal communication - "создавать интеллектуальные персонализированные сообщения",
далее, в контексте "PADS4 enables companies to distribute all their communication to every screen from a single network, that communication can be updated based on location,"
PADS4 дает возможность компании "транслировать информацию на каждый экран" , и "актуализировать отображаемые данные в зависимости от конкретного места"
и т.п.

Vladimir Alekseev, MCIL
Works in field
Native speaker of: Native in RussianRussian
PRO pts in category: 118
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search