Wo steht X?

English translation: How is X positioned?/Where are we now?

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Wo steht X?
English translation:How is X positioned?/Where are we now?
Entered by: Sebastian Witte

10:45 Aug 27, 2017
German to English translations [PRO]
Marketing - Transport / Transportation / Shipping
German term or phrase: Wo steht X?
Hi,

I am translating a marketing magazine. I will be happy to use either (UK/US) variant of English here, with UK English being the preferred option.

DE:
***Wo steht*** [logistics company]?
Wo geht die Reise hin?
Was können Kunden kurz-, mittel- und langfristig von uns erwarten?

EN:
***Where is*** [logistics company] ***at*** right now?
Where is it heading?
What can customers expect from us in the short, medium and long term?

I have had a look online for a while, but I was not all that happy with what I found.

Any takes?

Best regards,

Sebastian Witte
Sebastian Witte
Germany
Local time: 02:14
How is X positioned?
Explanation:
I don't think it is meant in a strictly geographical sense, but rather relative to the competition.

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Note added at 6 hrs (2017-08-27 16:52:32 GMT)
--------------------------------------------------

The follow up would then be "Where do we go from here?"
Selected response from:

gangels (X)
Local time: 18:14
Grading comment
Thank you everybody.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1Where do we stand (as a company)?
Michael Martin, MA
4Where are we now?
Lancashireman
3How is X positioned?
gangels (X)


Discussion entries: 6





  

Answers


6 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
How is X positioned?


Explanation:
I don't think it is meant in a strictly geographical sense, but rather relative to the competition.

--------------------------------------------------
Note added at 6 hrs (2017-08-27 16:52:32 GMT)
--------------------------------------------------

The follow up would then be "Where do we go from here?"

gangels (X)
Local time: 18:14
Meets criteria
Works in field
Native speaker of: Native in EnglishEnglish, Native in GermanGerman
PRO pts in category: 74
Grading comment
Thank you everybody.
Notes to answerer
Asker: Great. Keep up the good work.

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8 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
Where do we stand (as a company)?


Explanation:
I would prefer the first person plural over the third person. Sounds better in English.

Michael Martin, MA
United States
Local time: 20:14
Meets criteria
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
PRO pts in category: 30

Peer comments on this answer (and responses from the answerer)
agree  Lancashireman: I was writing the same as you posted this.
8 mins
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8 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Where are we now?


Explanation:
The first and second of these headings are third person, but then there is a shift to first person plural. Whoever wrote your source text was stylistically inconsistent, but that doesn't mean you have to be. Heading 3 clearly shows that the document is being released by the company itself, therefore the name of the company is self-evident.

Where are we now?
Where do we go next?
What do our customers expect from us?

Lancashireman
United Kingdom
Local time: 01:14
Meets criteria
Native speaker of: Native in EnglishEnglish
PRO pts in category: 206
Notes to answerer
Asker: This works well, too. Thanks.

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