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time-of-day merchandising

Italian translation: promozioni per fascia oraria

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:time-of-day merchandising
Italian translation:promozioni per fascia oraria
Entered by: giovanna diomede

09:35 May 6, 2017
English to Italian translations [PRO]
Marketing - Food & Drink / Workshop on customers\' program
English term or phrase: time-of-day merchandising
For hypermarkets and supermarkets, the impact of these changes is seeing retailers mainly look to reengineer their stores,
to better meet shopper demands for quickness of shop and to provide inspiration.
Four examples are shown on the slide, but in terms of highlighting two, I would choose firstly, mission focused fixtures:
The impact on supply chains, internally and externally, to support retailers move towards offering solutions on one fixture
will see them become more complex and potentially harder to run, especially as **time-of-day merchandising** around meal solutions becomes an opportunity; and then secondly, the second sighting of products, again, internally, in store, this adds complexity for store managers and staff, having to keep track of where stock is and where there are potentially gaps in availability.
While the channel is growing, both in terms of sales and store numbers, discounters are evolving too.
They are both affecting change elsewhere, but also being affected by it too.
This is seeing them mirror some of the steps taken by other channels, such as creating destination departments for categories they have traditionally under-indexed in, such as health and beauty, while also considering meeting a wider range of shopper missions.
The convenience channel is similarly reacting to these changes too, creating new reasons to drive footfall with shoppers, not all of them centred on the selling of products.

Può trattarsi di "merchandising/offerte promozionali a fascia oraria"?
(Es. dopo le 19.00 sconto del 30% sul pane)
giovanna diomede
Italy
Local time: 12:10
promozioni per fascia oraria / promozioni orarie
Explanation:
http://www.softwaredesign.it/news/promozioni-ecco-come-aumen...

http://www.pressreader.com/italy/libero/20150719/28245852764...
Selected response from:

martini
Italy
Local time: 12:10
Grading comment
grazie a tutti
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1promozioni per fascia oraria / promozioni orarie
martini
4Promozioni (o disposizioni) legate a prodotti acquistati in determinate fascia orarie
Lisa Jane


  

Answers


52 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
Promozioni (o disposizioni) legate a prodotti acquistati in determinate fascia orarie


Explanation:
Come hai detto tu, o prodotti messi in evidenza o disposti diversamente per invogliare l'acquisto ad esempio i panini e le insalate pronte durante la fascia oraria del pranzo.

Lisa Jane
Italy
Local time: 12:10
Specializes in field
Native speaker of: Native in EnglishEnglish, Native in ItalianItalian
PRO pts in category: 40
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
promozioni per fascia oraria / promozioni orarie


Explanation:
http://www.softwaredesign.it/news/promozioni-ecco-come-aumen...

http://www.pressreader.com/italy/libero/20150719/28245852764...

martini
Italy
Local time: 12:10
Works in field
Native speaker of: Italian
PRO pts in category: 48
Grading comment
grazie a tutti

Peer comments on this answer (and responses from the answerer)
agree  Vojislava Jankovic (X)
1 day 3 hrs
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