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Omnichannel Retail

French translation: distribution omnicanal

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:Omnichannel Retail
French translation:distribution omnicanal
Entered by: Thierry Bourguet

03:37 Apr 27, 2017
English to French translations [PRO]
Marketing - Business/Commerce (general)
English term or phrase: Omnichannel Retail
Omnichannel Retail and the Quality Risk

Notion connue en marketing. Je cherche à savoir le mot utilisé en France.


What Is Omni-Channel?
At its core, omni-channel is defined as a multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, or by telephone, or in a bricks and mortar store and the experience would be seamless.
Fabienne Garlatti
Canada
Local time: 11:05
distribution omnicanal
Explanation:
Dans un contexte marketing, le terme d’omnicanal ou d’omnicanalité désigne le fait que tous les canaux de contact et de vente possibles entre l’entreprise et ses clients sont utilisés et mobilisés. La notion d’omnicanal peut désigner tout autant les contacts pris à l’initiative des clients ou prospects que ceux émanant de l’entreprise.
http://www.definitions-marketing.com/definition/omnicanal/
Selected response from:

Thierry Bourguet
France
Local time: 17:05
Grading comment
Merci beaucoup!
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +1distribution multicanal
Antoine Dequidt
3distribution omnicanal
Thierry Bourguet
Summary of reference entries provided
Pour y voir plus clair entre multi-, cross- et omni-canal
Thierry Bourguet

Discussion entries: 2





  

Answers


1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
omnichannel retail
distribution multicanal


Explanation:
Suggestion

Antoine Dequidt
France
Local time: 17:05
Works in field
Native speaker of: Native in FrenchFrench
PRO pts in category: 39

Peer comments on this answer (and responses from the answerer)
agree  HERBET Abel: Oui
2 hrs
  -> Merci, Abel
Login to enter a peer comment (or grade)

3 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
omnichannel retail
distribution omnicanal


Explanation:
Dans un contexte marketing, le terme d’omnicanal ou d’omnicanalité désigne le fait que tous les canaux de contact et de vente possibles entre l’entreprise et ses clients sont utilisés et mobilisés. La notion d’omnicanal peut désigner tout autant les contacts pris à l’initiative des clients ou prospects que ceux émanant de l’entreprise.
http://www.definitions-marketing.com/definition/omnicanal/

Thierry Bourguet
France
Local time: 17:05
Native speaker of: Native in FrenchFrench
PRO pts in category: 20
Grading comment
Merci beaucoup!
Login to enter a peer comment (or grade)




Reference comments


3 hrs
Reference: Pour y voir plus clair entre multi-, cross- et omni-canal

Reference information:
https://www.markentive.fr/blog/strategies-marketing-le-point...

Thierry Bourguet
France
Native speaker of: Native in FrenchFrench
PRO pts in category: 20
Note to reference poster
Asker: Excellente référence, merci Thierry!

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