to be so by the Club it may be general

14:23 Apr 3, 2017 

Thanks a lot, that's exactly what I was thinking... your solution seems to me ideal.

14:16 Apr 3, 2017 

Je préfèrerais après "par écrit", mais j'ai apporté la correction autrement pour éviter le par... par.

04:34 Apr 3, 2017 

Ça donne quelque chose comme "Une approbation donnée aux termes de la présente clause 4.1 peut avoir [un objet] [une finalité] spécifique (par exemple, une campagne publicitaire expressément identifiée ou un élément de matériel promotionnel) ou, si la Société la caractérise de la sorte par écrit, l'autorisation peut s’appliquer de façon générale à tout usage du Partenaire qui corresponde à tous égards importants à l’usage couvert par cette approbation générale."

17:26 Apr 2, 2017 

I think you may be having trouble following this because you are parsing it curiously. You really need to look at this as 2 separate expressions:

"...or if 'expressed in writing to be so by the Company' // 'it may be general to any use'..."

At the start, it talks about its being 'specific', then there is an 'or', and the alternative that follows is 'general'.

You might find it easier to decipher if you look at it like this:

"a specific identified advertising campaign ... or ... it may be general ... if expressed in writing to be so by the Company"

Apologies, while I was typing, I didn't notice that A/T had already said the same thing. Perhaps my amplified explanation may halp a bit too...

16:59 Apr 2, 2017 

There are 2 distinct phrases here, think of them as separated by a comma
if expressed in writing (referring to the approval) to be so by the Company,
it (referring to the approval) may be general to any use....