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proposta do produto

English translation: the product's concept / the concept of the product

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Portuguese term or phrase:proposta do produto
English translation:the product's concept / the concept of the product
Entered by: Jennifer Byers

09:40 Mar 1, 2017
Portuguese to English translations [Non-PRO]
Marketing - Marketing / Market Research
Portuguese term or phrase: proposta do produto
porque gostei da proposta do produto
Estudos comprovam sua maior eficácia.
Andre Damasceno
Brazil
Local time: 22:59
the product's concept / the concept of the product
Explanation:
The concept is the idea behind the product. But beware of not using the possessive "product concept" which, confusingly, is more about marketing strategy etc.
Selected response from:

Jennifer Byers
Local time: 22:59
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2the product's concept / the concept of the product
Jennifer Byers
4the intended purpose / intended outcome of the product
Mario Freitas
4....the idea of the product.
Nick Taylor


  

Answers


46 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
the product's concept / the concept of the product


Explanation:
The concept is the idea behind the product. But beware of not using the possessive "product concept" which, confusingly, is more about marketing strategy etc.

Example sentence(s):
  • I liked the product's concept.
Jennifer Byers
Local time: 22:59
Works in field
Native speaker of: English
PRO pts in category: 16

Peer comments on this answer (and responses from the answerer)
agree  Silvia Aquino
2 hrs
  -> Thanks!
agree  Verginia Ophof
2 hrs
Login to enter a peer comment (or grade)

8 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
the intended purpose / intended outcome of the product


Explanation:
Sugestão

--------------------------------------------------
Note added at 8 hrs (2017-03-01 17:58:03 GMT)
--------------------------------------------------

A proposta do produto não é o conceito. O conceito é uma etapa do anteprojeto, ou seja, antes que o produto seja fabricado em massa. A proposta é o que o produto promete ao consumidor, ou seja, sua finalidade, os resultados que ele promete gerar.

Mario Freitas
Brazil
Local time: 22:59
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 48
Login to enter a peer comment (or grade)

11 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
....the idea of the product.


Explanation:
....the idea of the product.

Nick Taylor
Local time: 02:59
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 20
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