GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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02:01 Feb 11, 2017 |
English to Spanish translations [PRO] Bus/Financial - Business/Commerce (general) / Corporate sales | |||||
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| Selected response from: Javier Sancho Durán Spain Local time: 15:21 | ||||
Grading comment
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Summary of answers provided | ||||
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4 +2 | cuota de cartera |
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4 | como parte de las ganancias |
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como parte de las ganancias Explanation: diría yo -------------------------------------------------- Note added at 31 mins (2017-02-11 02:32:55 GMT) -------------------------------------------------- es lo que significa -------------------------------------------------- Note added at 32 mins (2017-02-11 02:33:58 GMT) -------------------------------------------------- o: participación en la cartera -------------------------------------------------- Note added at 32 mins (2017-02-11 02:34:33 GMT) -------------------------------------------------- el negocio |
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Notes to answerer
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cuota de cartera Explanation: Es un indicador (KPI o key performance indicator) utilizado en marketing. Creo que se suele traducir como cuota de cartera, aunque se ve bastante en inglés. Share of wallet (SOW) is a marketing term referring to the amount of the customer's total spending that a business captures in the products and services that it offers. Increasing the share of a customer's wallet a company receives is often a cheaper way of boosting revenue than increasing Investopedia http://www.investopedia.com/terms/s/share-of-wallet.asp#ixzz... La cuota de cartera, que es como se conoce al share of wallet en español, ayuda a decidir si asignar recursos para ampliar la categoría de productos, conquistar clientes de otros competidores o incrementar la frecuencia de compra. https://www.commerce360.es/blog/que-es-el-share-of-wallet-y-... |
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