marché cœur de repas

English translation: the main meal market

23:35 Nov 20, 2016
French to English translations [PRO]
Bus/Financial - Food & Drink / Discussion about strategy of food company
French term or phrase: marché cœur de repas
Hello

I am translating a text which is a discussion about the future strategy and prospects for a company involved mainly in the dairy food sector.

This is the sentence in question:

Ils sont sur le dessert ; là, ça illustre le fait qu’ils vont rentrer sur un marché cœur de repas.

Thanks

Mark
Mark Radcliffe
United Kingdom
Local time: 19:31
English translation:the main meal market
Explanation:
The term "coeur de repas" seems to be used as a marketing term to indicate the main course item - usage looks to centre round items which might otherwise be considered snacks or components of a meal but which can in fact be used as main meal items.
This quote from example sentence one "“The growth in better-for-you snack foods in between and at meals is a good example of how consumers are redefining the foods they eat, and how the traditional lines between snack foods and main meal foods are blurring,” shows the comparable English usage.

They want to enter the market for main meal items (as opposed to snacks or desserts)
Selected response from:

Margaret Morrison
United Kingdom
Local time: 19:31
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3the main meal market
Margaret Morrison
3a key (ready) meals market
B D Finch


Discussion entries: 1





  

Answers


41 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
the main meal market


Explanation:
The term "coeur de repas" seems to be used as a marketing term to indicate the main course item - usage looks to centre round items which might otherwise be considered snacks or components of a meal but which can in fact be used as main meal items.
This quote from example sentence one "“The growth in better-for-you snack foods in between and at meals is a good example of how consumers are redefining the foods they eat, and how the traditional lines between snack foods and main meal foods are blurring,” shows the comparable English usage.

They want to enter the market for main meal items (as opposed to snacks or desserts)

Example sentence(s):
  • https://www.npd.com/wps/portal/npd/us/news/press-releases/blurred-lines-between-meal-and-snack-foods-will-drive-growth-of-healthier-snack-foods/
  • http://www.bureaudepresseagro.com/index.php/oh-cereales-les-nouvelles-galettes-coeur-de-repas-selectionnees-au-prix-sial-innovation/
Margaret Morrison
United Kingdom
Local time: 19:31
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8

Peer comments on this answer (and responses from the answerer)
agree  Rachel Fell: https://www.marketplace.org/2011/08/04/life/kraft-foods-carv... http://www.confectionerynews.com/Manufacturers/Mondelez-Poli...
53 mins

agree  Tatiana Ramputh
13 hrs

agree  JOHANNA VOULGARIS
20 hrs
Login to enter a peer comment (or grade)

13 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
a key (ready) meals market


Explanation:
www.fdin.org.uk/news-archive/2004/Oct04.pdf4 Oct 2004 - ready meals market and has reported a 30 per cent year-on-year growth. ...... UK meat firm has claimed there is a key market for English beef in ...

https://www.theguardian.com › Lifestyle › Food & drink15 Oct 2014 - In America – a key market for meat substitute products – Mintel ... an expansion in the ready meals market and growth in meat-heavy fast food ...

https://issuu.com/.../docs/207353680-consumer-behaviour-towa... Sep 2015 - The world ready meals market is expected to reach almost $80,000 million .... Ready-to-eat cereals are a key market segment with sales of over ...

B D Finch
France
Local time: 20:31
Native speaker of: English
PRO pts in category: 30
Login to enter a peer comment (or grade)



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