open rate

Portuguese translation: taxa de abertura de e-mails; índice de abertura de e-mails

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:email open rate
Portuguese translation:taxa de abertura de e-mails; índice de abertura de e-mails
Entered by: Matheus Chaud

17:36 Oct 27, 2016
English to Portuguese translations [PRO]
Tech/Engineering - Internet, e-Commerce
English term or phrase: open rate
What is the Open Rate?
The Open Rate tells you how many of your e-mails are being opened, and it is one of the most important indicators for funneling sales through e-mail marketing.
The open rate is the first figure that you should look at and work to improve.
The higher this value, the more recipients are opening your e-mails and reading about your offers or your special prices.

Seria "taxa de abertura (de emails)"? Ou alguém conhece algum termo específico?

Obrigado!
Vinicius Guerreiro
Brazil
Local time: 14:43
taxa de abertura de e-mails
Explanation:

Eu usaria "taxa" mesmo - é o termo que aparece com mais frequência:

https://www.google.com.br/search?num=30&biw=1366&bih=631&q="...

--------------------------------------------------
Note added at 5 mins (2016-10-27 17:41:20 GMT)
--------------------------------------------------

Ex.:

https://www.ecommercebrasil.com.br/artigos/por-que-sua-taxa-...

Por que sua taxa de abertura de e-mails não melhora?
Selected response from:

Matheus Chaud
Brazil
Local time: 14:43
Grading comment
Obrigado pela confirmação!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1taxa de abertura de e-mails
Matheus Chaud
4 +1taxa/índice de abertura
Maria Teresa Borges de Almeida


  

Answers


4 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
e-mail open rate
taxa de abertura de e-mails


Explanation:

Eu usaria "taxa" mesmo - é o termo que aparece com mais frequência:

https://www.google.com.br/search?num=30&biw=1366&bih=631&q="...

--------------------------------------------------
Note added at 5 mins (2016-10-27 17:41:20 GMT)
--------------------------------------------------

Ex.:

https://www.ecommercebrasil.com.br/artigos/por-que-sua-taxa-...

Por que sua taxa de abertura de e-mails não melhora?

Matheus Chaud
Brazil
Local time: 14:43
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 132
Grading comment
Obrigado pela confirmação!

Peer comments on this answer (and responses from the answerer)
agree  Ana Vozone
38 mins
  -> Obrigado, Ana!
Login to enter a peer comment (or grade)

5 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
taxa/índice de abertura


Explanation:
Em PT(pt) diz-se assim:

valiar a taxa de abertura de emails, a taxa de cliques e conversões, o tráfego gerado para o website, são os mais habituais.
http://blog.youlead.pt/email-marketing-de-sucesso-em-4-passo...

A responsabilidade de baixo índice de abertura de emails é dos próprios vendedores, que por muitas vezes fazem potenciais clientes perderem tempo lendo um email sem nenhuma utilidade.
http://www.seomarketing.pt/email-marketing-eficaz/

Maria Teresa Borges de Almeida
Portugal
Local time: 18:43
Works in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 40

Peer comments on this answer (and responses from the answerer)
agree  Ana Vozone: Em PT-BR também. "Índice de abertura" tem mais hits do que "Taxa de abertura", no Google.
38 mins
  -> Obrigada, Ana!
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.


See also:
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search