This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. English to Portuguese
  3. Advertising / Public Relations

consumer press

Portuguese translation: imprensa popular

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:consumer press
Portuguese translation:imprensa popular
Entered by: Maiza Ritomy

11:42 Oct 19, 2016
English to Portuguese translations [PRO]
Medical - Advertising / Public Relations
English term or phrase: consumer press
Functional foods have become a favorite topic of the consumer press who often exaggerates
the benefit of the food (see Focus On: Chocolate: A
Functional Food? ). As part of human consumption, phytonutrients
can have antioxidant, detoxifi cation, and antiinfl ammatory
functions in the body.
Maiza Ritomy
Local time: 20:30
imprensa popular
Explanation:
https://www.google.pt/?gfe_rd=cr&ei=YV0HWJeYKYut8wf67ryADw&g...
Selected response from:

Margarida Martins Costelha
Portugal
Local time: 00:30
Grading comment
Perfeito, obrigada!!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +4imprensa popular
Margarida Martins Costelha
4 +2imprensa
Catarina Ribas
4imprensa geral
Matheus Chaud
4imprensa de consumo, imprensa sobre consumo
Maria Teresa Borges de Almeida


  

Answers


6 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
imprensa popular


Explanation:
https://www.google.pt/?gfe_rd=cr&ei=YV0HWJeYKYut8wf67ryADw&g...

Margarida Martins Costelha
Portugal
Local time: 00:30
Native speaker of: Native in EnglishEnglish, Native in PortuguesePortuguese
PRO pts in category: 4
Grading comment
Perfeito, obrigada!!

Peer comments on this answer (and responses from the answerer)
agree  Rafael Barros: Termo bastante usado e difundido. O mesmo tipo de imprensa que vende revistas com dietas milagrosas e que afirma que barrinha de cereal é saudável.
8 mins
  -> Obrigada, Rafael
agree  Paulinho Fonseca
16 mins
  -> Obrigada, Paulinho
agree  Mario Freitas:
2 hrs
  -> Obrigada, Mario
agree  Thiago Silva
8 hrs
  -> Obrigada, Thiago
Login to enter a peer comment (or grade)

14 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
imprensa geral


Explanation:

Acredito que se trate da distinção entre imprensa geral e imprensa especializada:

https://books.google.com.br/books?isbn=1118041070
Consumer press is designed for general readers

https://www.clickmec.com/imprensa/
...em veículos de comunicação da imprensa geral e especializada

Bom, fica a sugestão para avaliação.

Matheus Chaud
Brazil
Local time: 20:30
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 31
Login to enter a peer comment (or grade)

18 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
imprensa de consumo, imprensa sobre consumo


Explanation:
Seriam as minhas sugestões...

--------------------------------------------------
Note added at 19 mins (2016-10-19 12:01:38 GMT)
--------------------------------------------------

Imprensa sobre consumo distribui meio milhão de exemplares por mês
https://www.publico.pt/media/noticia/imprensa-sobre-consumo-...

Inclua tanto a imprensa comercial como a imprensa de consumo.
http://empresasefinancas.hsw.uol.com.br/planos-de-marketing2...

Maria Teresa Borges de Almeida
Portugal
Local time: 00:30
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 60
Login to enter a peer comment (or grade)

27 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
imprensa


Explanation:
“Consumer press” seria a imprensa voltada para um público geral.

Neste link você pode encontrar a definição de “consumer press” em contraposição a “trade press” (imprensa especializada).

https://quman.wordpress.com/2010/05/17/trade-versus-consumer...

Como o seu contexto não traz a distinção entre os dois tipos de imprensa, mas uma referência à imprensa de forma geral, acredito que a melhor solução seria traduzir como “imprensa” (forma como essa imprensa é geralmente designada em português).

Catarina Ribas
Brazil
Local time: 20:30
Works in field
Native speaker of: Native in PortuguesePortuguese

Peer comments on this answer (and responses from the answerer)
agree  Daniel Pimentel
31 mins
  -> Obrigada, Daniel!
agree  Denise Leitao
2 hrs
  -> Obrigada, Denise!
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search