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  3. Business/Commerce (general)

Gestaltungsbaukasten

English translation: brand identity toolkit

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Gestaltungsbaukasten
English translation:brand identity toolkit
Entered by: Sanni Kruger (X)

11:48 Jul 23, 2016
German to English translations [PRO]
Marketing - Business/Commerce (general) / Corporate design & branding
German term or phrase: Gestaltungsbaukasten
This is from a presentation about a corporate rebranding exercise:
"Und das alles zusammengenommen ergibt ein stimmiges Gesamtbild, klar erkennbar an unserem Gestaltungsbaukasten, hinter dem wir stehen und das 20.000 Mitarbeiter nutzen können. Es gibt die klare Richtung vor, aus welchen Elementen sie sich Ihre Corporate Design gerechten Materialien zusammenstellen können."
Sanni Kruger (X)
United Kingdom
Local time: 14:59
(corporate) design toolbox
Explanation:
(corporate) design system
(corporate) design set/range of elements/components

Some suggestions just to set the ball rolling :-)
Selected response from:

Steffen Walter
Germany
Local time: 15:59
Grading comment
Thanks this answer led me to some more googling and in the end I settled on "brand identity toolkit".
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +4(corporate) design toolbox
Steffen Walter
3design building blocks
Michael Martin, MA


  

Answers


8 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +4
(corporate) design toolbox


Explanation:
(corporate) design system
(corporate) design set/range of elements/components

Some suggestions just to set the ball rolling :-)

Steffen Walter
Germany
Local time: 15:59
Specializes in field
Native speaker of: Native in GermanGerman
PRO pts in category: 542
Grading comment
Thanks this answer led me to some more googling and in the end I settled on "brand identity toolkit".

Peer comments on this answer (and responses from the answerer)
agree  Michael Martin, MA: Or design toolkit?
33 mins
  -> Yes, this would work just as well, if not better.
agree  Inge Meinzer
1 hr
agree  philgoddard
6 hrs
agree  Armorel Young: "toolkit" gets my vote
7 hrs
Login to enter a peer comment (or grade)

41 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
design building blocks


Explanation:
Plural only. Compare with this: "The goal of this stage is to define or refine the fundamental building blocks of your brand identity."
http://design-works.com/about/

Michael Martin, MA
United States
Local time: 09:59
Specializes in field
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
PRO pts in category: 159
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