Réducteur

13:46 Jul 3, 2016
This question was closed without grading. Reason: No acceptable answer

French to English translations [PRO]
Marketing - Marketing / Market Research / In-store displays
French term or phrase: Réducteur
I am translating specifications (cahier des charges) for in-store displays. This is a luxury beauty store which allows the beauty brands it stocks to produce and install displays, but in accordance with a range of detailed guidelines.

This appears in a list of parts of a particular kind of display:

- Fronton
- Plateau étagère
- Joues
- Plateau étagère
- Crémaillère
- Grand Réducteur de Stock : solide et qualitatif (si carte : finition idéale pelliculage) + aimants au dos
IMPORTANT : empreintes nécessaires pour le Maquillage
La face avant du réducteur de stock doit faire apparaitre le logo de la marque
Bien renforcer la partie haute (raccord entre la tablette 2 et le coffre métal)

As far as I can see in the (not very clear photos I have), "Grand Réducteur de Stock" is just a tall cardboard stand with branding on it and the brand's products displayed on the top. I see "Réducteur" has been translated as "dispenser" in another Kudoz post, however this doesn't seem right here since the stand in the photo doesn't dispense anything.
I can supply the visual to anyone who is interested to see it.

Thanks for any ideas you can give.
Clare Hogg
Spain
Local time: 10:55


Summary of answers provided
4réducteur de stock
BRINI
4Gearbox with pinion
Korachi
3Display/cupboard/drawer with push mechanism
B D Finch


  

Answers


17 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
réducteur de stock


Explanation:
I first thought it could just refer to a shelf. However I am convinced "réducteur de stock" is a dispenser.

Example sentence(s):
  • "L'avant du réducteur de stock doit faire ressortir le logo de la marque."
BRINI
India
Local time: 14:25
Specializes in field
Native speaker of: Native in EnglishEnglish, Native in FrenchFrench

Peer comments on this answer (and responses from the answerer)
neutral  B D Finch: 'However I am convinced "réducteur de stock" is a dispenser.' Why?
19 hrs
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14 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Gearbox with pinion


Explanation:
Je pense que dans ce contexte, crémaillère et réducteur sont des composantes d'une porte coulissante électrique.
Français: https://atbautomation.eu/fr/actualites-produits/78-atb-autom...
Anglais: https://atbautomation.eu/en/product-news/78-atb-automation-s...

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Note added at 14 hrs (2016-07-04 04:17:07 GMT)
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Erratum: plutôt des composantes d'un système de motorisation électrique.

Korachi
Morocco
Local time: 09:55
Native speaker of: Native in ArabicArabic, Native in FrenchFrench

Peer comments on this answer (and responses from the answerer)
neutral  mchd: pour un présentoir ??
1 hr
  -> Est-ce-que ça ne peut pas être un rayonnage mobile électrique ?
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20 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
Display/cupboard/drawer with push mechanism


Explanation:
As a "réducteur" seems to be something that compesses the merchandise, this seems likely. You say this looks like a cupboard, but if it is a cupboard or drawer rather than a display, a push mechanism would still be useful to organise and keep the products tidy and easy to access.

retailtheftcontrol.com.au › PRODUCTSAnti theft retail store security display hooks and hook tags. Enhance visual ... Pushing mechanism always keeps merchandise 'fronted' to keep display looking full ... POS 'data-strip' at front of hook to easily display your ticketing information.

http://www.google.ch/patents/US4588093
"A merchandise display device adapted to maintain merchandise in an organized orientation upon a display surface is diclosed. The device comprises an insert sized to be positioned within a display case or drawer and includes a base plate formed to contact the merchandise, an anchor member adapted to attach the insert to the display case and an accordian-like extensible member positioned between the base plate and anchor member. The extensible member is provided with plural spring clips at each of its apexes to continuously bias the base plate away from the anchor member. As merchandise is removed from the display case, the device constantly urges the merchandise in a forward direction and thereby maintains the stack of merchandise in an organized orientation."

B D Finch
France
Local time: 10:55
Works in field
Native speaker of: English
PRO pts in category: 36
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