Low-traction (Account Management)

Italian translation: (gestione dei) progetti (CAM) di bassa efficacia

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:Low-traction (Account Management)
Italian translation:(gestione dei) progetti (CAM) di bassa efficacia
Entered by: Rossinka

09:25 Jun 26, 2016
English to Italian translations [PRO]
Marketing - Management
English term or phrase: Low-traction (Account Management)
Buongiorno a tutti!
Si tratta di una sottofase del modello Pre-KAM nel Key Account Management.
La definizione e il concetto mi sono chiari, ma non riesco a trovare l'esatto termine corrispondente in italiano (se esiste).

"Pre-KAM. This stage has two potential sub-stages: one-on-one selling, in which the salesforce is only intended to detail products to individual customers; and 'low-traction' account management, in which only a handful of sales representatives grasp and effectively employ KAM concepts."

Ref. http://www.pmlive.com/pharma_news/new_pattern_266231?SQ_DESI...

Grazie mille per l'aiuto! Laura
Laura Tosi
Italy
Local time: 13:32
(gestione dei) progetti (CAM) di bassa efficacia
Explanation:
partendo dal significato :
Traction
5. Informal : Impetus or advancement, as toward a desired result: The bill gained traction in the Senate and was passed by a large majority. http://www.thefreedictionary.com/traction

3. The extent to which an idea, product, etc. gains popularity or acceptance:
http://www.oxforddictionaries.com/it/definizione/inglese/tra...
Selected response from:

Rossinka
Italy
Local time: 13:32
Grading comment
Grazie mille per l'aiuto, anch'io ero orientata a una soluzione simile. Laura
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +1(gestione dei) progetti (CAM) di bassa efficacia
Rossinka


  

Answers


11 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
low-traction (account management)
(gestione dei) progetti (CAM) di bassa efficacia


Explanation:
partendo dal significato :
Traction
5. Informal : Impetus or advancement, as toward a desired result: The bill gained traction in the Senate and was passed by a large majority. http://www.thefreedictionary.com/traction

3. The extent to which an idea, product, etc. gains popularity or acceptance:
http://www.oxforddictionaries.com/it/definizione/inglese/tra...

Rossinka
Italy
Local time: 13:32
Works in field
Native speaker of: Russian
PRO pts in category: 5
Grading comment
Grazie mille per l'aiuto, anch'io ero orientata a una soluzione simile. Laura

Peer comments on this answer (and responses from the answerer)
agree  tradu-grace
10 hrs
  -> Grazie!
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