mitten im Erlebnis!

06:03 Jul 14, 2016 

Is shorter and conveys the same.

20:56 Jul 13, 2016 

How about "In the middle of adventure "? I know Erlebnis is an experience, but we all know life is an adventure, so why not continue that metaphor?

05:12 Jun 13, 2016 

Yes, there's plenty of examples of pathetic marketing slogans, but I wasn'r fishing for an agree there. Just objecting to IT. Have a good one!

20:08 Jun 12, 2016 

Could agree to that, although there's ample precedent for using the phrase (and we're not talking about translated pages).

I do like "where the action is," but I'm afraid the hotel may be quite the opposite (see related question about wine and relaxation). Your "rejuvenation" may be closer to the idea.

In any case, mine wasn't offered as an answer, but as part of an explanation of what the German actually means. Somehow, Lesley will need to sort out this page-long response.

I hope we'll get some insights into the decision-making process here, as I was pretty disappointed that there was zero effort by another answerer when it came to closing "herumlaviert."

19:07 Jun 12, 2016 

is truly poor marketing text! An undefined 'it' opens more questions than it invites curiosity or enthusiasm. I would never use 'it' unless there is a clear prior definition. IT just isn't done.

18:59 Jun 12, 2016 

Is anyone taking bets on how many answers we'll have until Wednesday next week? Or should I start a pool?

17:20 Jun 11, 2016 

This time, I'll have to disagree, Adrian. It's not only an Austrian thing. The tagline seems to be popular in Switzerland too:
https://www.youtube.com/watch?v=sn7nkQ9kSGY

In Germany, you'd rather stick to DSF and its ad from the 1990s:
"Mittendrin statt nur dabei."
https://www.youtube.com/watch?v=S-tpvLR9Zj4

You'd also say "Mitten im Geschehen."

A tourism reference from Germany:
"Mitten im Erlebnis sind Sie etwa an den Steilküsten der Isle of Noss."
http://www.hl-cruises.de/reise-finden/BRE1510

It's quite reminiscent of the DSF ad - in other words: "in the midst of nature."

Or: "in the center of it all"

"The Skyline Hotel & Waterpark keeps guests in the center of it all!"
http://skylinehotelniagarafalls.com/attractions/

"THE CLEVELANDER SOUTH BEACH IS AT CENTER OF IT ALL"
http://www.clevelander.com/

"In the center of it all, visitors can enjoy Mt. Hood which draws skiers, hikers, mountain climbers and nature lovers year round."
http://www.celiloinn.com/newgorge/about.php

"Whatever your choice of activities the Crowne Plaza Hotel is located
in the center of it all."
http://www.berkshirecrowne.com/images/newimages/CPflyer_dome...

10:27 Jun 11, 2016 

Is everyone picking up on the Austrian spin? I visit Erlebnis-Pools every month, but don't drown.

08:54 Jun 11, 2016 

How about: your experience oasis. Metaphorically speaking, you can imagine the oasis being the center, the middle, the focus. So that could cover your "mitten im" and of course experience would cover the "Erlebnis" bit. Or perhaps "Welcome to the Hotel ... for your soul experience!"
The Hotel Post uses:
Welcome to the Hotel Post**** –
The heart of the experience.
But I don't feel too comfortable with the last option.

08:43 Jun 11, 2016 

To be perfectly honest, it just seems to be advertising lingo - the brochure is full of photos of people relaxing, in the spa, eating and drinking, hiking and skiing, lying in the sauna - it's not a hotel specifically for sports enthusiasts or relaxation seekers but for people with money who want to treat themselves to a luxurious break. The word "Genuss" is used again and again. As is the word "Eintauchen" The next page of the brochure goes like this: "Ausklang, Begegnung, Einstimmung (!!!!!?????) - so viele Geschichten beginnen mit einem guten Glas Wein. Schön, dass sie bei uns spielen." This is accompanied by two photos - one of a couple arriving at the hotel reception. The second of the same couple drinking red wine. That's it - nothing else on that page. It's all rather vague - sounds nice but doesn't really mean anything when it comes down to it....

08:33 Jun 11, 2016 

I immediately thought of ...Where the action is! But without knowing a bit more about the hotel and exactly what these adventures are, it's relly hard to tell.
More info, please!