This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. Chinese to English
  3. General / Conversation / Greetings / Letters

底蕴

English translation: legacy / heritage

05:19 Apr 15, 2016
Chinese to English translations [PRO]
General / Conversation / Greetings / Letters / Interview answer
Chinese term or phrase: 底蕴
Association with luxury brands, such as: 品牌要有底蕴

Again, the meaning comes through, but I just can't think of an accurate translation.
Lincoln Hui
Hong Kong
Local time: 08:41
English translation:legacy / heritage
Explanation:
"底蕴" means "past" or "history".

品牌要有底蕴: A brand must have heritage. A brand must have legacy.

In branding, there are terms like "brand legacy" and "brand heritage".

Source: https://en.wikipedia.org/wiki/Brand_legacy
Source: http://www.slideshare.net/hungrystratgist/brand-heritage-gui...


Someone did say, "A brand must have heritage; there are no shortcuts."
Source: https://books.google.com/books?id=4os0UbTuFngC&pg=PA99&lpg=P...
Selected response from:

Shirley Lao
Taiwan
Local time: 08:41
Grading comment
Went with "heritage".
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +3legacy / heritage
Shirley Lao
3 +1basis
Shang
4inner strength/profundity
pkchan
4connotations and heritage
Alex Liu
3foundation depth
tanglsus


Discussion entries: 6





  

Answers


1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
basis


Explanation:
basis

Shang
China
Local time: 08:41
Works in field
Native speaker of: Chinese
PRO pts in category: 12

Peer comments on this answer (and responses from the answerer)
agree  yehoo: solid substrata
1 day 4 hrs
Login to enter a peer comment (or grade)

9 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
inner strength/profundity


Explanation:
底蕴 Translation - Chinese-English Dictionary & Thesaurus ...
www.yellowbridge.com/chinese/dictionary.php?word=底蕴
Traditional Script, 底蘊. Pinyin, dǐyùn. Effective ... 蕴, yùn, to accumulate; to hold in store; to contain; to gather together; to collect; depth; inner strength; profundity ...
底蘊 - Chinese Character Detail Page - Chinese Dictionary
https://dictionary.writtenchinese.com/worddetail/diyun/13065...
Learn more details about 底蘊 Chinese character and share your story, photos and ... to contain / to gather together / to collect / depth / inner strength / profundity ...

pkchan
United States
Local time: 20:41
Specializes in field
Native speaker of: Native in ChineseChinese
PRO pts in category: 68
Login to enter a peer comment (or grade)

30 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
foundation depth


Explanation:
供参考

--------------------------------------------------
Note added at 10 hrs (2016-04-15 15:43:32 GMT)
--------------------------------------------------

deep roots in/deeply rooted in (culture, history, religion, or tradition etc).

供参考

tanglsus
United States
Local time: 20:41
Works in field
Native speaker of: Native in ChineseChinese
Login to enter a peer comment (or grade)

20 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +3
legacy / heritage


Explanation:
"底蕴" means "past" or "history".

品牌要有底蕴: A brand must have heritage. A brand must have legacy.

In branding, there are terms like "brand legacy" and "brand heritage".

Source: https://en.wikipedia.org/wiki/Brand_legacy
Source: http://www.slideshare.net/hungrystratgist/brand-heritage-gui...


Someone did say, "A brand must have heritage; there are no shortcuts."
Source: https://books.google.com/books?id=4os0UbTuFngC&pg=PA99&lpg=P...

Shirley Lao
Taiwan
Local time: 08:41
Native speaker of: Native in ChineseChinese
PRO pts in category: 36
Grading comment
Went with "heritage".

Peer comments on this answer (and responses from the answerer)
agree  Robert Hopkins
18 mins
agree  David Lin: I
18 hrs
agree  Jinhang Wang: heritage
3 days 6 hrs
Login to enter a peer comment (or grade)

2 days 23 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
connotations and heritage


Explanation:
中文里的“底蕴”一词，原本出自《宋史·范祖禹传》：“其开陈治道，区别邪正，辨释事宜，平易明白，洞见底蕴。”
此处“洞见底蕴”的含义是指：透彻地观察到事物的内容和内情。其中；事情的内容和内情。
在现代汉语里面，“底蕴”主要有以下含义：
1.指内心蕴藏的才智﹑见识。
2.内情，功底。
3.事情的内涵；内情：洞察底蕴。
4, 文化的涵养

具体到此处，一个品牌要有底蕴，应该指的是这个品牌要有内涵以及有值得传承的精髓。
所以我觉得此处把他翻译为:
A brand must have its own connotations and heritage.



--------------------------------------------------
Note added at 3天3分钟 (2016-04-18 05:22:42 GMT)
--------------------------------------------------

当然，如果引申到更具体的词汇“文化底蕴”，就有点区分了。
所谓文化底蕴，就是人类精神成就的广度和深度，即人或群体所秉持的可上溯较久的道德观念、人生理念等文化特征。也是人或群体学识的修养和精神的修养。
该词语具有两个前提：
1、是人或者人群所具有的。
我们可以说某地的人具有什么样的文化底蕴，我们可以说某公司具有什么底蕴，但不能说某物具有文化底蕴，通常这样说，其实是表现出制作人所在群体的文化底蕴。
如：一个教师的文化底蕴，不仅决定着他理解、驾驭教材的能力，更重要的是只有教师具有丰厚的文化底蕴，才能创造一个丰富的课堂，才能给学生以广博的文化浸染。
2、这些文化特征都有渊源以及演化，是长期积累下来的，独特的地域性文化。

所以，如果底蕴一词用在像“文化底蕴”之类的词汇里，其实可以简单地翻译为background，当然翻译成 heritage也可以。

例句：文化历史：同里是一个具有深厚的文化底蕴镇和成就的古镇。
Cultural History: Tongli is a town with a profound cultural background and achievement.
例句2：因为这深厚的文化底蕴，所以端午节现在已经成为了我们中华民族主要的传统节日之一。
Since this profound cultural background, so the Dragon Boat Festival has now become our major traditional Chinese festivals.

例句3：有着2200多年的历史和深厚的文化底蕴，是中华人民共和国国务院命名的“国家级历史文化名城”。
With more than 2200 years of history and profound cultural heritage, Nanchang is the State Historical and Cultural City as designated by the State Council of PRC.


Example sentence(s):
  • She says the agency predicted last year that Toyota would rebound if it addressed its quality issues because it had “such a well of heritage for being a great brand driven by great products”. 她表示，明略行去年预计，只要丰田着手解�
  • 特许产品是传达世博精神的一个载体，而不只是一个简单的商品，其所需要承载的内涵很多。 The franchising product, carrying many connotations, is a carrier to convey the spirit of the Expo, not only a simple product.

    Reference: http://www.ftchinese.com
    Reference: http://baike.baidu.com/link?url=URnqFxxAGxx1uHBbVG4wtQAZfAzS...
Alex Liu
China
Local time: 08:41
Native speaker of: Native in ChineseChinese
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search